Performance marketing Associate

Key Responsibilities

• Campaign Setup & Execution
• Create, manage, and optimize PPC campaigns on Google Ads, Meta Ads, Bing Ads, and other platforms.
• Implement Search, Display, Video, Lead Gen, and Performance Max campaigns.
• Develop and test ad copies, creatives, and landing pages for maximum performance.
• Lead Generation & Optimization
• Run high-quality lead generation campaigns with a strong focus on CPL, CPA, and conversion volume.
• Optimize campaigns to improve CTR, CPC, CPL, Quality Score, and ROAS.
• Conduct A/B testing on ads, audience segments, placements, and landing pages.
• Keyword Research & Targeting
• Perform keyword research using Google Keyword Planner and other tools.
• Identify high-intent keywords and negative keywords to minimize wastage.
• Build relevant ad groups and structured campaigns.
• Daily Monitoring & Reporting
• Track daily spend, performance, and lead quality.
• Maintain Google Sheets dashboards for CPL, lead count, quality checks, and ROI.
• Share daily, weekly, and monthly reports with insights and action points.
• Landing Page & Creative Coordination
• Work closely with the design and content team for banners, creatives, videos, landing pages, etc.
• Recommend improvements to enhance conversion rates and user experience.
• Budget & Bidding Management
• Manage campaign budgets to avoid overspending.
• Work on manual CPC, Maximize Conversions, Target CPA/ROAS strategies.
• Allocate budgets across channels based on performance.
• Tracking & Analytics
• Set up conversion tracking (Google Tag Manager, Pixel, UTM tracking).
• Work with analytics tools to measure conversions and attribution.
• Ensure data accuracy across platforms.

Requirements & Tech Stack

• Google Ads
• Meta Ads
• Bing Ads
• Google Keyword Planner
• Google Sheets
• Google Tag Manager
• Pixel tracking
• UTM tracking

Qualifications

• Basic understanding of Google Ads & Facebook Ads.
• Strong analytical and Excel/Google Sheets skills.
• Good communication, creativity, and problem-solving ability.
• Fast learner with interest in performance marketing and lead generation.
• Knowledge of metrics like CTR, CPC, CPM, CPL, Quality Score.