Junior Social Media Associate

About the Role

We are seeking a Junior Social Media Associate who is chronically online, deeply immersed in internet culture, creator circles, and emerging trends. You possess a natural curiosity for pop culture, social media, creators, memes, and online conversations. This role involves working across clients, campaigns, and digital-first mandates, requiring sharp thinking, good writing, cultural awareness, and strong execution.

Key Responsibilities

• Write engaging copy for social media, digital campaigns, blogs, websites, video scripts, and brand communication.
• Develop creative concepts, campaign ideas, headlines, and content strategies aligned with brand objectives and audience motivations.
• Stay on top of emerging trends, creators, and industry conversations to identify relevant creative opportunities.
• Research brands, industries, competitors, and audiences to develop original, insight-led content.
• Support content calendars, influencer campaigns, and end-to-end digital campaign execution.
• Collaborate with design, video, strategy, and client teams to bring creative ideas to life.
• Track content and campaign performance, maintain content trackers, and identify opportunities to improve communication.

Requirements & Tech Stack

• Strong writing, storytelling, research, and creative thinking skills.
• Good understanding of Instagram, LinkedIn, digital trends, and platform-specific content.
• Ability to connect cultural insights and audience behaviour with brand communication.
• Strong attention to detail and the ability to manage multiple assignments and deadlines.
• Familiarity with Canva, Google Workspace, and presentation tools.
• A portfolio demonstrating creativity, versatility, and original thinking.

Good to Have:

• Exposure to influencer marketing, digital analytics, SEO, or design tools.