Integrated Marketing Manager Graduate

About The Team

The Marketing & Methodology team supports TikTok Shop's e-Commerce growth by building standardized marketing frameworks, data-driven methodologies, and scalable go-to-market best practices. The team bridges strategic methodology with marketing execution, enabling cross-functional teams to make consistent decisions, optimize resource allocation, and drive high-impact, sustainable growth across markets and categories.

About The Role

As a graduate, you will get opportunities to pursue bold ideas, tackle complex challenges, and unlock limitless growth. Successful candidates must be able to commit to an onboarding date by the end of the year.

Key Responsibilities

• Develop integrated marketing plans through deep insights into users and category trends.
• Formulate brand strategies and establish brand management guidelines to strengthen brand recognition and user awareness in alignment with TikTok Shop’s mission and vision.
• Build and operationalize communication channels tailored to TikTok Shop, including social media, official media, and content marketing.
• Manage relationships with external creative and media agencies.
• Drive scalable marketing initiatives across the U.S. and be accountable for conversion results.
• Understand the behaviors and preferences of U.S. consumers, sellers, and creators to help TikTok Shop localize its initiatives.
• Establish a high-quality content and case-study communication system based on business priorities and key target audiences to build awareness of TikTok Shop and drive target users to take action.

Qualifications

• Individuals who are completing or have recently completed a Bachelor's degree.
• Good sense of emerging trends.

Preferred Qualifications

• Experience in marketing for content-driven e-Commerce.
• Strong logical thinking and project management skills.
• Resilience and the ability to communicate effectively and collaborate across teams.

Job Information

• Compensation Description (Annually): $72,200 - $121,600
• May be eligible for additional discretionary bonuses/incentives, and restricted stock units.
• Benefits may vary but include:
• Medical, dental, and vision insurance (day one access)
• 401(k) savings plan with company match
• Paid parental leave
• Short-term and long-term disability coverage
• Life insurance
• Wellbeing benefits
• 10 paid holidays per year
• 10 paid sick days per year
• 17 days of Paid Personal Time (prorated upon hire)