Associate, Events Marketing

About the Role

KPMG is seeking an Associate, Events Marketing to join their Clients and Markets organization.

Key Responsibilities

• Execute the events marketing strategy inclusive of audience engagement for regional events within a designated geography.
• Connect marketing objectives to event execution, including:
• Developing multi-channel promotional plans.
• Managing content and messaging alignment.
• Driving attendee acquisition.
• Measuring campaign effectiveness.
• Partnering with marketing strategists on targeted audience outreach.
• Collaborating with the Events & Meetings (E&M) team for operational logistics and event production.
• Implement targeted, end-to-end event marketing plans for regional events.
• Coordinate campaign timelines, manage audience segmentation with stakeholders, and monitor registration pacing to meet attendance and lead-generation goals.
• Develop and deploy multi-channel promotional assets (e.g., email marketing journeys, digital invitations, organic/paid social copy, and landing pages).
• Coordinate with subject matter experts to align speaker briefs, presentation content, and event collateral with core marketing messaging and brand guidelines.
• Provide on-site support for local events and serve as the primary marketing point of contact.
• Track, analyze, and report on key marketing performance indicators, providing actionable insights to optimize future regional marketing programs.
• Act with integrity, professionalism, and personal responsibility to uphold KPMG's respectful and courteous work environment.

Requirements & Tech Stack

• Minimum one year of recent experience in event marketing or field marketing, with a focus on executing regional events and virtual webcasts.
• Experience managing event-level budgets and tracking expenses.
• Event marketing management and on-site operational skills.
• Experience in webcast production and virtual event platforms.
• Ability to coordinate with multiple cross-functional stakeholders.
• Understanding of AI in marketing, audience segmentation, buyer journey mapping, brand governance, and lead-nurturing strategies.
• Travel required within a designated region to support in-market events.
• Candidate must be based in the designated geographic market.

Qualifications

• Bachelor's degree from an accredited college or university in marketing, business, or related field.
• Applicants must be authorized to work in the U.S. without the need for employment-based visa sponsorship now or in the future.