Brand Strategist

About the Role

Mask360 is a creative and growth agency that partners with brands to own their commercial front end, from strategy and brand to content, performance, funnel, and sales. The agency builds customer acquisition and revenue growth using psychological and modern behavioural frameworks, neuromarketing, cognitive biasing, behavioural design, and sensory immersion to craft narratives that drive measurable business outcomes. Mask360 works with brands at key inflection points, including launch (0 to 1), fixing and scaling underperforming funnels, and leading legacy brands through generational transitions. The agency is strategy-led, creative-first, and does not subcontract, focusing on owning growth at every stage of a brand’s journey.

The Brand Strategist is a full-time, on-site role based in the Mumbai Metropolitan Region.

Key Responsibilities

• Develop brand strategies that align with client business objectives, including defining positioning, target audiences, and differentiated value propositions.
• Conduct market and consumer research.
• Analyze competitive landscapes.
• Translate behavioural and psychological insights into strategic frameworks and brand narratives.
• Collaborate closely with creative, performance, and sales teams to ensure consistent brand expression across touchpoints.
• Design full-funnel journeys that drive measurable growth.
• Present strategy recommendations to clients.
• Iterate based on performance data.
• Help guide brands through launch, turnaround, or generational handover phases.

Qualifications

• Strong foundation in Brand Strategy and Brand Development, with the ability to create clear positioning and go-to-market approaches.
• Hands-on experience in Branding and Brand Management, including maintaining consistency across channels and touchpoints.
• Excellent Communication skills, with the ability to simplify complex ideas and present to internal teams and client stakeholders.
• Proven experience in marketing or growth roles, ideally within agencies or fast-paced brand environments.
• Comfort working with consumer psychology, behavioral frameworks, and data-driven insights to inform strategic decisions.
• Ability to partner cross-functionally with creative, performance, product, and sales teams to build cohesive brand experiences.
• Bachelor’s degree in Marketing, Communications, Business, Psychology, or a related field.
• Advanced degrees or specialized certifications in branding or strategy are an advantage.
• Strong analytical, problem-solving, and presentation skills, with a focus on measurable business outcomes.