Intern, Paid Media

About the Role

• Paid Media Interns to join the digital marketing team.
• Gain hands-on experience in planning, executing, monitoring, and analysing paid advertising campaigns across digital platforms.
• Basic understanding of digital marketing is required.
• Comfortable working with numbers and data.
• Eager to learn how performance marketing campaigns are managed in a fast-paced agency environment.
• Location: Koregaon Park Annexe, Pune
• Work Mode: On-site | Monday to Friday | 10:00 am to 7:00 pm
• Immediate joiners preferred

Key Responsibilities

• Assist the Paid Media team in setting up, monitoring, and optimising digital advertising campaigns.
• Support campaign execution across platforms such as Google Ads and Meta Ads.
• Assist with keyword research, audience research, ad copy coordination, and campaign structuring.
• Monitor campaign performance and track key metrics such as CTR, CPC, CPM, conversions, CPA, and ROAS.
• Prepare regular campaign performance reports and dashboards.
• Analyse campaign data to identify trends, performance gaps, and opportunities for optimisation.
• Assist in budget tracking and ensure campaigns remain aligned with allocated budgets.
• Coordinate with internal teams such as Creative, Content, and Account Management for campaign requirements.
• Conduct competitor and market research to support campaign planning.
• Stay updated on digital advertising trends, platform updates, and emerging paid media practices.
• Perform other campaign-related tasks and operational activities as assigned by the Paid Media team.

Requirements & Tech Stack

• Bachelor's degree or currently pursuing a degree in Marketing, Business, Communications, or a related field.
• Basic understanding of Digital Marketing and Performance Marketing concepts.
• Familiarity with platforms such as Google Ads and Meta Ads is preferred.
• Good understanding of basic marketing and advertising metrics.
• Strong analytical and numerical skills.
• Good working knowledge of Microsoft Excel/Google Sheets.
• Strong attention to detail and ability to work with data.
• Good communication and coordination skills.
• Willingness to learn and work in a fast-paced digital marketing agency environment.

Nice-to-Have

• Google Ads or Meta Ads certifications.
• Prior internship, coursework, or project experience in Digital Marketing/Paid Media.
• Basic knowledge of Google Analytics or other marketing analytics tools.
• Familiarity with Excel functions and data analysis.
• Interest in advertising, consumer behaviour, and digital marketing.

What You'll Gain

• Hands-on exposure to performance marketing and paid advertising.
• Experience working with real-world digital marketing campaigns and performance data.
• Understanding of campaign optimisation, budget management, and performance reporting.
• Exposure to working with cross-functional teams in a digital marketing agency.
• Practical experience that builds a strong foundation for a career in Paid Media and Performance Marketing.