Commercialization Manager

About the Role

You are the single point of commercial accountability for the Nano Series. Everything the field needs to sell it starts with you. Your mission: make Nano’s place in SprintRay’s digital printing portfolio unmistakable and give every region a compelling, credible reason for customers to choose it.

• Location: Los Angeles, CA (HQ)
• Travel: Approximately 30–40%
• Reports to: VP, Product Commercialization
• Compensation: $120,000–$140,000 base salary + annual bonus

Key Responsibilities

• Product Positioning & Messaging:
• Define how Nano is positioned for practices adopting in-office 3D printing for the first time and established digital practices adding printing capacity.
• Develop the value proposition, messaging hierarchy, clinical story, and competitive differentiation.
• Clarify Nano versus Pro Series by customer fit, supported applications, workflow, and value.
• Key output: a maintained positioning and messaging architecture.
• Launch Playbooks & Market Readiness:
• Own launch plans for Nano releases, feature updates, and market entries.
• Build launch timelines, readiness checklists, sales tools, training, competitive cards, demos, FAQs, and pricing guidance.
• Clearly explain target customers, supported applications, materials, workflow requirements, and why a practice should select Nano.
• Key output: a complete, timely playbook that regional marketing leaders can execute independently.
• Clinical Evidence & KOL Coordination:
• Partner with the VP and Clinical Team to identify evidence gaps affecting Nano adoption.
• Prioritize studies and demonstrations around intended applications, print quality, repeatability, workflow efficiency, and practice value.
• Coordinate with KOLs and clinical champions to bring credible findings into positioning and education.
• Key output: a quarterly commercial evidence roadmap linking studies, publications, and KOL engagement to market arguments.
• Sales Enablement & Competitive Intelligence:
• Create and maintain sell sheets, Nano-versus-Pro comparisons, application guides, ROI tools, battle cards, objection handlers, workflow demos, and distributor training.
• Monitor competitors’ pricing, products, claims, and channels.
• Help field teams address adoption cost, throughput, training, and selection between Nano and Pro Series.
• Work with the Content Team to develop video-first enablement.
• Key output: an actively used, video-rich sales enablement library.
• Product Manager Partnership:
• Serve as Nano’s Product Manager’s commercial counterpart.
• Bring customer insights, competitive intelligence, pricing feedback, and field needs into roadmap discussions.
• Stay aligned on printer hardware, software, compatible materials, supported applications, and workflow updates.
• Key output: a regular joint roadmap review and aligned product and commercialization priorities.

Requirements & Tech Stack

• Commercialization execution: Proven ability to build positioning, go-to-market plans, launch toolkits, demonstrations, sales training, and competitive enablement.
• Technical storytelling: Clearly explain equipment, software, materials, applications, and end-to-end workflows; distinguish portfolio offerings without oversimplifying or overstating.
• Competitive and evidence-led thinking: Track market moves, interpret studies, and turn defensible findings into persuasive messaging.
• Cross-functional creativity: Credible with Product and Engineering, collaborative with Sales and Clinical, and comfortable shaping video concepts and reviewing content with a production team.

Qualifications

• Experience commercializing complex technical products, ideally 3D printing, additive manufacturing, dental or medical equipment, or integrated hardware/software workflows.
• Product-line experience: 3D printing, additive manufacturing, digital dentistry, medical equipment, or comparable hardware/software platforms is especially relevant.
• Dental experience is preferred, not required.