Media Intern

About the Role

A remote, 3-month internship opportunity within the Media team at Grapes Worldwide, focusing on Meta Ads. This role is ideal for a fresher with a basic understanding of digital marketing and a strong interest in paid advertising on Meta platforms.

Key Responsibilities

• Assist in setting up and managing branding and awareness campaigns through Meta Ads Manager.
• Support campaign creation at the campaign, ad set, and ad levels.
• Monitor campaign delivery and performance.
• Track key campaign metrics such as reach, impressions, frequency, CPM, video views, engagement, and budget utilization.
• Help ensure campaigns are launched accurately as per approved media plans, creatives, budgets, and timelines.
• Assist in preparing daily, weekly, and monthly campaign performance reports using Excel or Google Sheets.
• Support the team in analyzing campaign performance and identifying areas for improvement.
• Assist with campaign quality checks (QA), including audience targeting, placements, budgets, schedules, creatives, and tracking parameters.
• Coordinate with internal teams to collect creatives, campaign requirements, and other necessary assets.
• Help identify campaign delivery issues and communicate them to the relevant team members.
• Maintain campaign trackers, reporting sheets, and documentation.
• Stay updated on Meta advertising features, ad formats, platform updates, and digital marketing best practices.
• Learn campaign optimization techniques and support the team in implementing recommendations.

Requirements & Tech Stack

• Basic understanding of digital marketing and social media advertising.
• Familiarity with Facebook and Instagram as advertising platforms.
• Basic knowledge of Meta Ads Manager is preferred but not mandatory.
• Understanding of advertising objectives such as Awareness, Reach, Engagement, Video Views, Traffic, and Messaging is an added advantage.
• Basic understanding of campaign metrics such as Reach, Impressions, Frequency, CPM, Video Views, and Engagement Rate.
• Basic knowledge of MS Excel or Google Sheets.
• Good analytical and problem-solving skills.
• Strong attention to detail and willingness to learn.
• Good communication and coordination skills.
• Ability to manage assigned tasks independently while working remotely and meet deadlines.

What You Will Learn

• Hands-on exposure to Meta Ads Manager.
• Fundamentals of campaign planning, setup, and execution.
• Understanding of branding and awareness campaign objectives.
• Campaign monitoring, budget pacing, and performance tracking.
• Reporting and analysis using Excel or Google Sheets.
• Audience targeting, ad placements, and campaign QA.
• Practical exposure to campaign optimization and digital media operations.