Luxury Fashion Public Relations and Marketing Internship

About the Role

Bibhu Mohapatra, a New York-based luxury women's wear fashion brand, is seeking motivated individuals for full and part-time Public Relations and Marketing Intern positions. Interns will report directly to the PR and Marketing Coordinator.

Key Responsibilities

• Organize extensive archive collection inventory, maintain in-store samples, and manage daily sample trafficking.
• Conduct daily outreach to stylists for dressing celebrities and VIPs, including researching up-and-coming celebrities and stylists.
• Execute daily editorial and press outreach to secure brand press coverage and update the Brand Deck with the latest press and collaborations.
• Track and clip media coverage of the brand.
• Create lookbooks, private client pricing sheets, mood boards, and sample loan forms.
• Draft press releases and copy for marketing purposes.
• Schedule private clients and VIPs.
• Handle phone and email inquiries and assist walk-in customers.
• Assist with fittings and packing garments.
• Update and maintain contact databases pre and post-NYFW.
• Facilitate sample drop-off/pick-up.
• Ideate, plan, and create visual content for social media efforts, including content creation for brand collaborations.
• Assist with New York Fashion Week preparation and provide support pre and post-shows, including scheduling and assisting during style outs, model casting, rehearsals, venue setup, and photoshoots.
• Collaborate on various brand collaboration projects.

Requirements

• Availability to work at least 3-5 days a week; minimum required internship hours weekly: 24 hours.
• Unpaid internship; academic credit is offered if required.
• Strong attention to detail and organizational skills.
• Proficient in research and analytical skills.
• Proactive and able to multitask to help the team where necessary.
• Exceptional verbal and written communication skills with a pleasant demeanor.
• Ability to work in a collaborative environment and a strong willingness to learn.

Qualifications

• Prior experience in Fashion PR and Marketing preferred, but not required.
• Strong computer skills in Microsoft, G-Suite, Canva, and Adobe Suite (Photoshop, Illustrator, and Lightroom).
• Knowledge of design layouts and copywriting.
• Ability to create visually appealing content for the brand.