Social Media and Digital Marketing Executive and Intern

About the Role

SDS by KUSHAL SHAH is seeking a creative, digitally driven, and detail-oriented individual to manage and support the brand's social media presence, digital marketing initiatives, and online growth. This role offers full-time employment or an internship with potential for full-time conversion.

Key Responsibilities

• Social Media Management & Content Strategy
• Develop and manage monthly content calendars across Instagram, LinkedIn, Pinterest, Facebook, and YouTube.
• Plan content buckets, campaign rollouts, product launches, and founder-led storytelling.
• Develop creative concepts and content ideas aligned with the brand's identity and positioning.
• Write captions, copy, hashtags, and platform-specific communication.
• Schedule, publish, and monitor content across all active platforms.
• Maintain consistency in brand voice, visual identity, and communication.
• Monitor comments, DMs, mentions, tags, and audience interactions.
• Identify opportunities to improve engagement, reach, and audience growth.
• Content Creation & Creative Coordination
• Conceptualize and coordinate social media campaigns, reels, stories, and digital content.
• Coordinate with design, photography, videography, and marketing teams for content execution.
• Develop mood boards, visual references, and creative presentations.
• Research fashion trends, luxury campaigns, industry developments, and emerging content formats.
• Assist in planning and executing founder shoots, interviews, events, and brand storytelling.
• Ensure all creative communication aligns with the brand's aesthetic and luxury positioning.
• SEO (Search Engine Optimisation)
• Implement on-page SEO strategies, including keyword optimisation, metadata updates, URL structuring, and image tagging.
• Conduct keyword research relevant to luxury menswear, couture, bespoke tailoring, and fashion.
• Optimise website content, category pages, and product descriptions for search visibility.
• Monitor organic rankings, website traffic, and search performance.
• Support off-page SEO activities and backlink strategies.
• Identify opportunities to improve organic search visibility and website discoverability.
• SEM & Digital Advertising
• Assist in planning, executing, and monitoring Google Search and Meta advertising campaigns.
• Conduct keyword, audience, and competitor research.
• Monitor campaign performance and assist with bidding and budget optimisation.
• Support A/B testing of advertisements, creatives, copies, and landing pages.
• Track campaign conversions, website traffic, and advertising performance.
• Identify opportunities to improve campaign effectiveness and return on investment.
• Website & Shopify Management
• Manage website content, product uploads, descriptions, pricing, and collections through Shopify.
• Ensure product information and imagery are accurate, consistent, and SEO-optimised.
• Monitor website performance and user behaviour.
• Improve website navigation, internal linking, and content discoverability.
• Coordinate website updates and identify opportunities to enhance the online shopping experience.
• Influencer, Collaboration & Brand Research
• Research influencers, stylists, content creators, and potential brand collaborators.
• Coordinate influencer collaborations, partnerships, and digital campaigns.
• Maintain influencer databases and collaboration trackers.
• Monitor competitor activity and digital strategies within the luxury fashion and menswear industry.
• Identify relevant fashion, cultural, and industry trends for brand communication.
• Analytics, Reporting & Performance Tracking
• Track social media metrics, including reach, impressions, engagement, and follower growth.
• Monitor website traffic, organic search performance, and digital campaign results.
• Analyse audience behaviour and content performance across platforms.
• Prepare weekly and monthly performance reports.
• Identify growth opportunities and recommend improvements through data-driven insights.
• Conduct regular audits of social media, website, and digital marketing performance.
• Social Listening & Brand Monitoring
• Monitor brand mentions, industry conversations, competitor activity, and audience sentiment.
• Stay updated with social media trends, platform developments, and algorithm changes.
• Identify opportunities to strengthen brand visibility and audience engagement.
• Monitor customer feedback and coordinate with relevant teams when required.

Softwares & Tools Knowledge

• Social Media & Creative Tools
• Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects, Lightroom)
• Canva
• Figma
• Meta Business Suite
• Pinterest Analytics
• YouTube Studio
• Later / Planoly / Hootsuite or equivalent scheduling tools
• Digital Marketing & Analytics
• Google Analytics 4 (GA4)
• Google Search Console
• Google Ads
• Google Tag Manager
• Microsoft Clarity
• Meta Ads Manager
• Website & Productivity
• Shopify
• Microsoft Excel / Google Sheets
• Google Workspace
• Microsoft Office Suite

Qualifications & Prerequisites

• Bachelor's degree or relevant education in Fashion Communication, Fashion Design, Luxury Brand Management, Digital Marketing, Marketing, Media, Mass Communication, or a related field.
• Prior internship or work experience in Social Media, Digital Marketing, Fashion, Retail, or E-commerce preferred.
• Strong understanding of social media platforms, digital marketing, and online brand communication.
• Basic to advanced understanding of SEO, SEM, website optimisation, and digital analytics.
• Strong written and verbal communication skills.
• Excellent understanding of visual communication, brand aesthetics, and luxury positioning.
• Analytical mindset with an understanding of digital performance metrics.
• Excellent organisational, coordination, and time-management skills.
• Detail-oriented, proactive, and capable of handling multiple responsibilities.
• Strong interest in fashion, luxury brands, retail, and digital culture.

Candidate Profile

A candidate who truly eats, breathes, and sleeps fashion, with a deep-rooted understanding of leading domestic and global fashion houses. Someone with a strong creative sensibility, an eye for detail, an understanding of digital ecosystems, and the ability to translate the brand's creative vision into effective digital communication and measurable growth.