Digital Marketing Executive

About the Role

• Curious, proactive, and enthusiastic Digital Marketing Executive to join the marketing team.
• Entry-level, multi-faceted role offering exposure to various aspects of digital marketing.
• Exposure includes performance marketing, social media, SEO, content marketing, website management, marketing analytics, and AI-powered marketing.
• The ideal candidate should have a good understanding of digital marketing fundamentals, an interest in emerging technologies, and a willingness to learn.
• Will work closely with the marketing team to execute campaigns, support ongoing initiatives, and explore new ways of leveraging technology to improve marketing performance.

Key Responsibilities

• Performance Marketing: Assist in planning, executing, and monitoring paid campaigns across platforms such as Google Ads, Meta Ads, LinkedIn, and other relevant advertising channels.
• Social Media Marketing: Support social media planning, content scheduling, community engagement, and platform management.
• Content Marketing: Research, brainstorm, and develop ideas for blogs, website content, social media posts, email campaigns, and other marketing materials.
• AI-Powered Marketing: Explore and leverage AI tools to support content creation, research, competitor analysis, campaign ideation, automation, and marketing workflows. Experiment with emerging AI platforms and identify opportunities to improve efficiency.
• Website Management: Assist with website updates, landing page management, content uploads, and basic website optimisation.
• SEO & GEO: Assist with keyword research, on-page SEO, website optimisation, content updates, and initiatives to improve organic search and AI-driven search visibility.
• Email & CRM Marketing: Support email marketing campaigns, database management, lead nurturing activities, and CRM-related marketing initiatives.
• Analytics & Reporting: Track campaign performance, prepare reports, and analyse key marketing metrics using tools such as Google Analytics 4, Google Search Console, and advertising dashboards.
• Market & Competitor Research: Research industry trends, competitor activities, target audiences, and new digital marketing opportunities.
• Campaign Coordination: Work with internal teams, designers, content creators, and external agencies to ensure marketing campaigns and deliverables are executed effectively.
• Additional Marketing Initiatives: Explore and assist with new marketing channels, tools, technologies, and projects as the business evolves.

Requirements & Tech Stack

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 1–2 years of experience in digital marketing. Preferably with experience working in an agency.
• Basic understanding of digital marketing channels and concepts.
• Familiarity with platforms such as Google Ads, Meta Business Suite, Google Analytics, and social media platforms is an advantage.
• Interest in AI tools such as ChatGPT, Gemini, Claude, and other AI-powered marketing solutions.
• Willingness to experiment with AI tools for research, content creation, analysis, and workflow automation.
• Good written and verbal communication skills.
• Comfortable working with spreadsheets, presentations, and digital tools.
• Strong organisational skills and attention to detail.

What We're Looking For

• Genuinely interested in digital marketing and eager to explore different areas of the field.
• A self-starter who takes initiative and is comfortable working independently.
• Analytical, comfortable working with numbers, data, and performance metrics.
• Creative thinker who can contribute ideas and think beyond routine execution.
• Curious about AI, automation, and emerging marketing technologies.
• Adaptable, resourceful, and enthusiastic about continuous learning.

What You'll Gain

• Hands-on exposure to multiple digital marketing functions.
• Opportunities to work on live campaigns and real business projects.
• Practical experience with AI-powered marketing tools and technologies.
• Exposure to industry-standard marketing platforms and analytics tools.
• The opportunity to develop both analytical and creative marketing skills.
• Room to explore different specialisations and grow within the marketing team.