Sales Manager II

About the Role

The Sales Manager owns the acquisition and engagement of single-outlet independent restaurants across an assigned city. You are the primary touchpoint for these restaurants—learning their business, understanding their challenges, and building a partnership where you help the restaurant partner directly drive their growth in orders, visibility, and customer engagement. This role is consultative and on-field, requiring resourcefulness, adaptability, and genuine investment in partner success. You will develop consultative sales skills, learn restaurant operations intimately, and build the foundation for scaling your career.

Key Responsibilities

• Own a defined geographic territory: build strong and successful relationships with assigned restaurant partners.
• Field-intensive engagement: Conduct in-person visits, walking restaurants through product demos, ROI analysis, and present how working with Swiggy is a mutually beneficial relationship.
• Consultative selling: Diagnose restaurant needs through questions about their current channels, delivery logistics, marketing spend, and business goals. Position Swiggy’s products as solutions.
• Relationship management: Manage the full lifecycle each month, including pitching, negotiation, activation, and ongoing support to restaurant partners.
• Data-driven problem solving: Track adoption metrics, identify why restaurants aren't growing, troubleshoot issues, and course-correct.
• Revenue responsibility: Own targets within your territory; track your own pipeline and conversion rates.
• Market research: Stay updated on restaurant trends, competitive landscape, and local market dynamics. Feedback from the field informs product direction.
• Conduct 80 to 90 in-person meetings with restaurant partners per month.

Requirements & Tech Stack

• Excel mastery: Advanced knowledge of Excel / Google Sheets / WSP is required for daily work on city and central trackers.

Qualifications

• 0-2 years in B2B sales, field sales, or business development (preferably in FMCG, food/beverage, or hotel industry).
• Track record of meeting or exceeding targets and managing your own pipeline.
• Restaurant business is a round-the-clock business; the role holder has to take ownership of the growth of the assigned portfolio of restaurant partners.
• Comfort with data, especially Excel—ability to build pivot tables, use VLOOKUP, and create dashboards without assistance.
• Post-Graduation, preferably in marketing or sales.