Marketing Intern

About the Role

We are seeking a talented and motivated student intern for a Marketing Intern role at Zetheta Algorithms Private Limited, a FinTech start-up developing innovative AI tools. This is an opportunity for a self-driven, creative, and analytically minded student with a passion for digital marketing, brand building, and financial services to gain practical exposure to marketing strategy and execution.

About the Internship

As a Marketing Intern, you will work on simulated and live projects involving digital marketing, content creation, brand strategy, campaign management, and market research. You will engage in multiple mini-projects across various functional areas of marketing, providing practical exposure to the full marketing lifecycle in a fast-growing FinTech startup.

Key Responsibilities

• Digital Marketing and Social Media:
• Develop and execute social media content calendars (LinkedIn, Instagram, Twitter).
• Create engaging posts, reels, and stories.
• Monitor social media metrics and prepare performance reports.
• Research and apply best practices in organic and paid digital marketing.
• Content Creation and Copywriting:
• Write compelling marketing copy for website pages, email campaigns, and social media.
• Develop blog posts, articles, and thought leadership content on FinTech and financial markets.
• Create marketing collateral (brochures, one-pagers, presentation decks).
• Assist in producing video scripts and visual content briefs.
• Campaign Management and Lead Generation:
• Design and execute end-to-end marketing campaigns targeting students, colleges, and employers.
• Develop lead generation strategies through digital channels, partnerships, and events.
• Track campaign performance using analytics tools and optimise for better results.
• Support outreach initiatives to colleges, placement cells, and student communities.
• Market Research and Competitive Analysis:
• Conduct market research on target audience segments (students, fresh graduates, HR professionals).
• Analyse competitor positioning, messaging, and marketing strategies.
• Identify trends in EdTech, FinTech, and talent platforms.
• Prepare research reports and insights to support business development decisions.
• Capstone Project:
• Design and execute a comprehensive marketing campaign including target audience research, messaging strategy, content creation, channel selection, campaign execution, and performance evaluation.

What You Will Learn

• Practical exposure to digital marketing, content strategy, and brand management in a FinTech environment.
• Hands-on experience with social media platforms, email marketing tools, and analytics dashboards.
• Strong copywriting, creative thinking, and campaign execution skills.
• Market research methodologies and competitive intelligence techniques.
• Knowledge of AI applications in marketing and customer engagement.

Who Should Apply

• Student or fresh graduate from any academic discipline.
• Strong written communication and creative skills.
• Basic knowledge of Microsoft Office (PowerPoint, Excel).
• Interest in marketing, financial services, and technology.
• Willingness to self-learn and work in a fast-paced environment.

Internship Details

• Duration: Self-paced (15 days, 1 month, 2 months, 4 months, or 6 months options).
• Type: Unpaid.
• Application Process: Online enrolment via submission of updated CV. No interview or assessment.