Growth Strategy, Sales & Digital Marketing Intern

About the Role

AXIORAPEOPLE is an emerging people advisory and technology venture. We are looking for a commercially sharp, analytical, and digitally savvy individual to connect market insights with growth strategy and translate ideas into measurable business outcomes. This internship combines market research, digital growth, B2B sales, customer engagement, and product demonstrations with meaningful ownership in an entrepreneurial environment.

Key Responsibilities

1. Market Research & Growth Strategy

• Research market trends, competitive positioning, customer needs, and emerging opportunities.
• Translate insights into actionable recommendations for business growth.
• Identify promising digital acquisition channels and prioritize opportunities based on commercial potential.
• Analyze competitor offerings, messaging, and digital presence to identify differentiation opportunities.
• Design and evaluate experiments to improve lead generation and conversion.

2. Digital Sales & Business Development

• Use LinkedIn Sales Navigator and relevant research tools to identify and engage prospective business customers.
• Build structured prospect lists and execute personalized outreach across appropriate digital channels.
• Drive professional engagement through LinkedIn, WhatsApp Business, email, and other relevant platforms.
• Develop follow-up workflows, qualify inquiries, and build a measurable sales pipeline.
• Coordinate meetings and progress qualified opportunities towards business conversion.

3. Digital Marketing & Brand Building

• Set up, optimize, and manage relevant company social media and digital business accounts.
• Develop a content strategy aligned with business objectives and market insights.
• Create compelling posts, carousels, short videos, and product explainers.
• Execute digital engagement and lead-generation campaigns.
• Track performance and connect marketing activity with commercial outcomes.

4. Product Demonstrations & Client Engagement

• Learn the company's offerings and independently conduct product demonstrations after appropriate training.
• Participate in discovery calls and communicate product or service value propositions clearly.
• Understand customer requirements, respond to routine queries, and document feedback.
• Coordinate follow-ups and support proposals and sales conversions.

5. Growth Analytics & Operations

• Maintain CRM records, sales trackers, and follow-up workflows.
• Track lead generation, response rates, qualified meetings, demos, and conversions.
• Use data and AI-enabled tools to improve productivity and execution.
• Present weekly performance insights, experiments, and recommendations.

Qualifications

• Demonstrates strong commercial acumen, analytical thinking, and structured problem-solving.
• Understands digital prospecting, B2B sales, and customer acquisition fundamentals.
• Has hands-on familiarity with LinkedIn Sales Navigator, digital outreach, and sales tools.
• Is confident in client conversations, presentations, and product demonstrations.
• Can translate market research into actionable growth initiatives.
• Has strong written communication and content creation skills.
• Is proactive, resourceful, and comfortable taking ownership in an early-stage business.
• Can use spreadsheets, CRM tools, Canva, and AI productivity tools.

Preferred Industry Exposure

• Candidates with exposure to HR technology, SaaS products, recruitment, talent acquisition, HR consulting, or other B2B professional services will have an advantage.
• Experience in product demonstrations, consultative selling, or digital growth is desirable.
• Students from leading colleges and universities are encouraged to apply.

Internship Details

• Location: Gurugram / Remote, as mutually agreed
• Duration: 6–8 weeks initially, with potential to extend based on performance
• Stipend: ₹5,000 – ₹10,000 per month, depending on skills and fit
• Joining: Immediate

How to Apply

• Share your résumé, LinkedIn profile, and a brief note describing a business, sales, marketing, or entrepreneurial initiative you have executed.
• Shortlisted candidates will complete a practical assessment covering commercial thinking, market research, digital prospecting, and product presentation.