Sales Marketing Executive

About the Role

We are looking for a creative, proactive, and result-oriented Marketing Executive to join our growing team. The candidate will be responsible for planning and executing marketing activities, generating brand awareness, promoting our EdTech solutions, and supporting business growth through effective marketing strategies. The ideal candidate should have a good understanding of marketing concepts, excellent communication skills, creativity, and an interest in the education and technology sector.

Key Responsibilities

• Plan and execute marketing campaigns to promote the company's EdTech products and services.
• Develop and implement marketing strategies to increase brand awareness and market presence.
• Manage social media platforms, including LinkedIn, Instagram, Facebook, and other relevant channels.
• Create engaging marketing content, including social media posts, blogs, email campaigns, brochures, and promotional materials.
• Coordinate with the design and content teams to develop marketing creatives, presentations, and campaign materials.
• Conduct market research to identify industry trends, competitor activities, and potential target audiences.
• Support lead generation activities through digital marketing campaigns, email marketing, social media, and other channels.
• Assist in planning and executing online and offline promotional activities, events, webinars, and educational campaigns.
• Manage and monitor digital marketing campaigns to improve engagement, reach, and lead generation.
• Coordinate with the sales and business development teams to ensure effective lead nurturing and campaign execution.
• Track and analyze marketing performance using relevant tools and prepare periodic reports.
• Maintain marketing databases, campaign records, and performance metrics.
• Explore new marketing channels and opportunities to strengthen the company's brand positioning.

Requirements & Tech Stack

• Bachelor's degree in Marketing, Business Administration, Mass Communication, or any relevant field.
• 0–3 years of experience in marketing, digital marketing, social media management, or a related field.
• Excellent verbal and written communication skills.
• Good understanding of marketing principles, branding, and promotional strategies.
• Basic knowledge of social media platforms and digital marketing techniques.
• Creativity and the ability to develop engaging marketing content.
• Familiarity with tools such as Canva, MS Office, Google Sheets, and social media management platforms.
• Basic understanding of SEO, email marketing, and lead generation.
• Ability to multitask, manage deadlines, and work collaboratively with different teams.
• A proactive mindset with a willingness to learn and adapt to new marketing trends.

Preferred Candidate Profile

• Experience in digital marketing, preferably in EdTech, SaaS, or the education sector.
• Understanding of B2B marketing and institutional marketing strategies.
• Knowledge of social media marketing, content creation, and brand management.
• Familiarity with Google Analytics, Meta Ads, Google Ads, or other digital marketing tools.
• Creative thinker with strong organizational and analytical abilities.
• Self-motivated, enthusiastic, and capable of working in a fast-paced environment.

What We Offer

• Opportunity to work in a growing EdTech environment.
• Exposure to B2B marketing, digital marketing, and brand-building activities.
• Learning and career growth opportunities.
• Opportunity to work on creative campaigns and marketing strategies.
• Collaborative and growth-oriented work culture.
• Competitive salary along with performance-based incentives.