Media Buyer Trainee

About the Role

The Media Buyer Trainee role is a full-time, on-site position based in Bengaluru South. This role involves supporting the planning, launch, and optimization of digital advertising campaigns across major platforms. The trainee will work closely with senior media buyers to monitor performance and adjust bids, budgets, and targeting.

Key Responsibilities

• Analyze campaign data.
• Prepare performance reports.
• Assist with creative testing.
• Ensure campaigns follow internal compliance and quality guidelines.
• Collaborate with marketing, analytics, and operations teams to align campaigns with client goals.
• Learn best practices in performance marketing.

Requirements & Tech Stack

• Foundational digital marketing skills, including familiarity with paid media concepts (CPC, CPA, CTR), audience targeting, and basic campaign structures on platforms such as Meta and Google.
• Analytical skills, including comfort with spreadsheets, data interpretation, performance reporting, and making recommendations based on metrics and trends.
• Strong communication and collaboration skills, including clear written and verbal communication, ability to follow processes, and willingness to work closely with cross-functional teams.
• Organizational and problem-solving skills, including attention to detail, time management, and the ability to troubleshoot campaign issues under guidance.
• Eagerness to learn, adaptability in a fast-paced environment, and interest in performance marketing, ad technology, and media buying.
• Familiarity with advertising platforms (e.g., Meta Ads Manager, Google Ads), tracking tools, or analytics software (e.g., Google Analytics) is a plus.

Qualifications

• Ideally possess a bachelor’s degree in marketing, business, statistics, economics, or a related field, or equivalent practical experience.