Media Buyer, Search & Content Arbitrage

About the Role

Paradox Media Systems is a US-based performance marketing firm enabling digital monetization at scale across arbitrage models, affiliate marketing, B2B software, and telehealth platforms. Our parent company holds interest in venture capital, commercial real estate, and health tech.

As a media buyer, you will own the full content monetization journey, from researching content ideas and preparing them with AI tools to planning ad placements and running profitable paid traffic to those content pieces. Every piece of content is a micro P&L. Your job is to run that loop faster and more profitably than the competition.

Key Responsibilities

This is a hands-on, entry-level role for someone who enjoys combining creativity with analytical thinking. You'll research trends, experiment with content formats, work with Google Ad Manager (GAM) ad placements, and run performance marketing campaigns across platforms such as Google and Meta.

• Content Research & Ideation: Research trending topics, audience interests, and emerging opportunities to identify content ideas with strong traffic and revenue potential.
• Content Strategy: Develop article concepts, formats, and structures designed to engage audiences and maximize profitability.
• Ad Monetization Strategy: Plan and optimize Google Ad Manager (GAM) ad unit placements and formats, including in-content ads, interstitials, anchor ads, and other suitable placements.
• Performance Marketing: Build, launch, and optimize paid acquisition campaigns across Google, Meta, and other relevant advertising platforms to drive traffic to content.
• Performance Analysis: Monitor campaign spend, traffic quality, engagement, ad revenue, and profitability to understand what's working and identify optimization opportunities.
• Testing & Optimization: Experiment with content topics, article formats, headlines, ad placements, and campaign strategies to improve overall performance.
• End-to-End Ownership: Manage the workflow from initial content idea to performance optimization, with the singular goal of scaling profitable campaign flows. You will develop a strong understanding of how content strategy, paid advertising, and ad monetization combine to create profitable digital monetization systems. This role offers the opportunity to take increasing ownership of individual initiatives and financial performance.

Requirements & Tech Stack

• Must Have:
• 0–1 year of experience in digital marketing, content creation, social media management or a related field. Internships, freelance work, and personal projects will be considered.
• Strong analytical thinking and comfort working with large data sets and performance metrics.
• Excellent research skills and an ability to identify interesting topics, trends, and audience opportunities.
• Strong written communication skills and an eye for compelling content, headlines, and formats.
• A curious, experiment-driven mindset with a willingness to learn new platforms, tools, and workflows.
• Nice to Have:
• Exposure to search & content arbitrage business models.
• Familiarity with Google Ads, Meta Ads, or other paid advertising platforms.
• Experience with content creation, digital publishing, blogs, or online media.
• Exposure to Google Ad Manager (GAM) or related digital monetization platforms.
• Experience using AI tools for research, content ideation, writing, or workflow automation.

Work Location: ANDHERI EAST, MUMBAI

Work Schedule: MON-FRI, 9-5PM