Account Coordinator, Paid Search

About the Role

As an Account Coordinator, Paid Search, your primary function will be to provide vital production support for your account team. You will become responsible for 2-3 accounts and will learn DEPT®’s best practices for Paid Search Engine Marketing while gaining the foundational skills necessary to progress into more advanced roles.

Key Responsibilities

• Run and format performance reports.
• Implement account tasks and optimizations.
• Build and upload campaigns.
• Participate in and take notes during internal syncs, client meetings, and presentations.
• Create and edit campaigns, ads, and audiences in Facebook.
• Delegate production tasks to nearshore or other internal team members where appropriate.

Proficiency Expectations

Develop a solid foundation of paid search analytical and technical expertise, and be proficient in the following:

Spreadsheet Proficiency

• Proficiency in Excel/Sheets including:
• Sorting
• Filters
• VLOOKUP
• Concatenate
• Pivot Tables
• Text to Columns
• Conditional Formatting
• Demonstrate an understanding of how to take advantage of spreadsheet functions and formulas when performing tasks.
• Ensure accurate data is relayed to the team and clients through QA of work.

Paid Search Proficiency

• Ability to navigate UIs to:
• Pull reports at various levels (campaign, keyword, audience, placement, device, etc.) along with desired columns/metrics and understand the data/results.
• Implement tasks via the Google UI, Editor, and other necessary channel-specific platforms.
• Upload & edit campaigns, targeting methods, ads, keywords, placements, negatives, and other standard account management tasks within the UI.
• Understanding of DMUS’s SEM methodology.
• Understanding of various metrics, how to calculate them, and their relationship to each other (e.g., CPC, CTR, CVR).
• High-level understanding of the different levers to pull to hit target goals.
• Attend search-specific training led internally or by channel partners.
• Experience across Google Search, Display, and/or App Campaigns.
• Experience with a combination of these campaign types: UAC (Universal App Campaigns), ACi (App Campaign Install), Google App Campaigns, GDN Campaigns (Google Display Network), Performance Max, Discovery Campaigns.
• Experience with A/B testing.

Growth Expectations

Over time in the role, master higher-level concepts including:

• Report write-ups: Identify performance trends, understand metrics, explain past performance, and develop clear write-ups.
• Bid adjustments: Understand different bidding methodologies (smart bidding vs manual) and the strategy behind bid adjustments.
• Daily performance monitoring: Identify when action is needed based on performance fluctuations and trends, and leverage Qontrol to identify accounts needing attention and investigate execution problems.
• Budget pacing: Update, monitor, and communicate budget pacing performance, flagging any pacing areas above/below a 15% variation.
• Campaign builds: Develop suggestions on the best method to build out a campaign, including overall theme, keywords (search), parameters, settings, and ads.
• Pixels: Create, pull, and QA pixels, tracking, remarketing, and list creation.

What We Offer

• Healthcare, Dental, and Vision coverage.
• 401k plan, plus matching.
• PTO.
• Paid Company Holidays.
• Parental Leave.