Social Media Marketing Intern

About Insightful Duo

Insightful Duo is an independent digital publication focused on making complex topics like economics, taxation, governance, public policy, society, and current affairs easily understandable. They publish informative, research-based articles to help readers grasp issues shaping the economy and society.

About the Role

Insightful Duo is seeking a creative and motivated Social Media Marketing Intern to help expand their digital presence and reach a wider audience.

Role Overview

As a Social Media Marketing Intern, you will be responsible for promoting Insightful Duo's articles across social media and transforming existing content into engaging formats. You will create educational posts, carousels, stories, and short-form videos, contributing to a consistent social media presence. This role is ideal for individuals interested in content marketing, social media strategy, digital communication, and audience growth.

Key Responsibilities

• Article Promotion and Content Distribution

• Promote newly published articles across relevant social media platforms.

• Create engaging posts, carousels, and stories to introduce readers to articles.

• Repurpose previously published articles into concise, easy-to-understand content.

• Write engaging captions, hooks, descriptions, and calls to action.

• Identify effective ways to drive website traffic from social media.

• Social Media Content Creation

• Develop educational and informative content related to economics, taxation, governance, public policy, society, and current affairs.

• Convert complex topics and research into simple, visually appealing content.

• Create short-form videos, Reels, and other engaging formats.

• Experiment with different content formats, presentation styles, and creative approaches.

• Develop original content ideas relevant to Insightful Duo's audience.

• Social Media Management

• Assist in managing and maintaining the social media presence.

• Prepare and maintain a content calendar.

• Schedule and publish posts consistently.

• Monitor audience engagement, including comments and shares.

• Research relevant trends and identify opportunities to improve content strategy.

• Performance Tracking and Improvement

• Track key metrics such as reach, impressions, engagement, profile visits, video views, and website traffic.

• Prepare periodic performance reports.

• Analyze content formats and topics that perform well.

• Suggest practical improvements based on performance data.

Platforms

Primary focus:

• Instagram
• LinkedIn

Requirements & Tech Stack

• Strong interest in social media marketing, digital content, and audience engagement.
• Good written communication and creative thinking skills.
• Ability to research topics and present information simply and engagingly.
• Basic understanding of Instagram and LinkedIn.
• Familiarity with Canva or similar graphic design tools is preferred.
• Interest in creating Reels, short-form videos, or educational visual content.
• Willingness to learn social media analytics and content marketing.
• Ability to work independently, take initiative, and meet deadlines.
• Good communication and time-management skills.

Qualifications

Prior professional experience is not mandatory. Insightful Duo values creativity, consistency, willingness to learn, and the ability to take ownership.

What You Will Learn

• Social media marketing and content distribution strategies.
• Developing and managing a social media content calendar.
• Repurposing long-form articles into social media content.
• Creating educational carousels, posts, and short-form videos.
• Writing effective hooks, captions, and calls to action.
• Understanding social media analytics and audience behavior.
• Developing strategies for organic reach and audience growth.
• Using social media to support website traffic and brand awareness.

Internship Details

• Position: Social Media Marketing Intern
• Organisation: Insightful Duo
• Work Mode: Remote
• Duration: 1 Month
• Working Hours: 15-20 hours per week
• Stipend: Unpaid internship

Expectations and Professional Commitment

• Follow instructions and complete assigned tasks within agreed timelines.
• Take initiative in researching ideas and learning relevant tools.
• Provide regular end-of-day updates.
• Communicate proactively about delays, difficulties, or planned absences.
• Maintain consistency and reliability.
• Be open to feedback and actively improve work.

Insightful Duo values reliability, ownership, creativity, and consistent effort over prior experience.

Certificate and Letter of Recommendation

• An internship completion certificate will be provided upon successful completion.
• A Letter of Recommendation may be considered based on overall performance, quality of work, initiative, reliability, and contribution.

How to Apply

Apply at: https://forms.gle/xvmDuVyc3K9xseJr6