Founder’s Office Intern (Brand Strategist)

About the Role

The Founder’s Office Intern will work directly with the founder and play an integral role in developing the brand identity, positioning, and overall brand experience of Alexander & Victoria. This is a hands-on, strategy-oriented, and creative execution role.

Key Responsibilities

• Brand Strategy & Positioning: Assist in developing the brand's identity, positioning, personality, core values, and differentiation strategy. Study successful global and Indian consumer brands to identify opportunities for AnV.
• Market & Consumer Research: Conduct research on the Indian beauty and skincare industry, emerging consumer preferences, Gen Z purchasing behaviour, premiumisation trends, and competitor positioning. Translate findings into actionable brand strategies.
• Brand Storytelling & Communication: Develop brand narratives, product descriptions, communication frameworks, campaign concepts, and messaging that establish a distinctive brand personality and emotional connection with consumers.
• Packaging & Product Presentation: Participate in packaging conceptualization, label design, product presentation, material selection, and coordination with packaging designers and manufacturers. Ensure that packaging reflects the brand's positioning and intended consumer experience.
• Creative Strategy & Art Direction: Research design trends, develop creative references, prepare mood boards and creative briefs, and coordinate with designers, photographers, and other creative professionals to execute brand assets.
• Product Positioning & Portfolio Development: Assist in developing product concepts, identifying market gaps, analysing competing products, evaluating product differentiation, and establishing product-level positioning and pricing recommendations.
• Competitive Benchmarking: Study established international and Indian beauty brands, analyse their branding strategies, packaging, pricing, product portfolios, and market presence, and prepare comparative reports.
• Founder’s Office Support: Work directly on strategic assignments allocated by the founder, participate in brainstorming sessions, coordinate with external stakeholders, and take ownership of ongoing branding projects.

Requirements & Tech Stack

• Familiarity with Canva, Adobe Photoshop, Illustrator, Figma, or other creative and design tools will be an advantage.
• An understanding of packaging design, typography, colour theory, product presentation, and visual merchandising will be preferred.

Qualifications

• Strong interest in branding, brand strategy, consumer behaviour, marketing, design, and the development of consumer-facing businesses.
• Demonstrated understanding of brand positioning, storytelling, visual communication, brand identity, and contemporary design trends.
• Strong creative thinking and the ability to conceptualize ideas, develop brand narratives, and translate abstract concepts into practical creative directions.
• Understanding of consumer psychology, particularly Gen Z preferences, purchasing behaviour, and emerging trends in the beauty, skincare, and lifestyle industries.
• Strong research and analytical skills, with the ability to conduct competitor benchmarking, identify market opportunities, and prepare structured reports.
• Strong written and verbal communication skills, attention to detail, and the ability to present and defend creative ideas.
• Proactive, curious, detail-oriented, and comfortable working independently in a fast-paced entrepreneurial environment.
• Preferred: Pursuing or having recently completed a degree in Marketing, Branding, Business Administration, Communication Design, Visual Communication, Advertising, or a related discipline.
• Preferred: Previous experience working on branding projects, developing brand identities, creating mood boards, undertaking design projects, participating in marketing competitions, or independently exploring consumer brands.
• Added Advantage: Understanding of premium and luxury brand positioning, international beauty brands, packaging aesthetics, and Gen Z consumer preferences.

Location & Work Arrangement

• This is a strictly on-site position in Hadapsar, Pune. Remote or hybrid arrangements are NOT available.
• Only candidates currently residing in Pune who are available to work full-time from the office should apply.
• Applications from candidates residing outside Pune will not be considered.