Social Media & Growth Executive

About the Role

Chalo Saheli is seeking a creative, proactive, and tech-savvy individual to manage social media, design, content, and marketing initiatives, working directly with the founder.

Key Responsibilities

• Social Media & Content Management
• Manage content and publishing for Instagram, YouTube, and LinkedIn.
• Create engaging reels, carousels, stories, captions, and promotional content.
• Plan content calendars and maintain consistent brand communication.
• Research trends, audience interests, and content opportunities.
• Graphic Design & Video Editing
• Design social media creatives, travel flyers, campaign materials, and marketing assets.
• Use Adobe Photoshop and Adobe Illustrator to create high-quality designs.
• Shoot and edit short-form videos using VN and Instagram Edits.
• Maintain visual consistency across all digital platforms.
• Marketing & Growth
• Contribute to content strategy, brand positioning, audience growth, and marketing campaigns.
• Analyze content performance and identify opportunities to improve reach, engagement, and enquiries.
• Research competitors and suggest innovative marketing ideas.
• AI Tools & Research
• Use AI tools and effective prompting for research, ideation, content planning, and workflow optimization.
• Identify tools and processes that improve productivity and reduce repetitive work.
• Conduct independent research and turn findings into actionable ideas.
• Brand Collaborations & Business Development
• Identify potential partnerships with cafés, hotels, boutique properties, and other relevant businesses.
• Research collaboration opportunities, conduct outreach, and coordinate follow-ups.
• Explore partnerships that create business value, generate revenue, or reduce operational costs.
• On-Trip Assistance
• Travel with the founder on selected trips and assist with on-ground coordination.
• Capture photographs, videos, and behind-the-scenes content.
• Support trip activities and help document the Chalo Saheli experience.
• Training and guidance on travel operations will be provided by the founder.

Requirements & Tech Stack

• Strong graphic design skills and a portfolio demonstrating creative ability.
• Working knowledge of Adobe Photoshop and Adobe Illustrator.
• Practical experience with VN and Instagram Edits.
• Understanding of social media management, content creation, and digital marketing.
• Familiarity with AI tools, prompt writing, and productivity workflows.
• Strong research, communication, and organisational skills.
• A proactive, hardworking, adaptable, and growth-oriented mindset.
• Ability to manage multiple tasks independently and meet deadlines.
• A reliable laptop capable of running the required design software.
• Willingness to travel as required.

Work Culture

Offers flexible working hours with clear deadlines and defined deliverables. Values ownership, accountability, creative thinking, and efficient execution. Emphasizes working smarter, using technology effectively, and delivering high-quality work. Requires initiative, continuous learning, and turning ideas into action.