Freelance design associate

About the Role

As a Fashion & Culture Associate at Sonarvya, you will work across fashion, culture, consumer research, market intelligence, brand strategy, marketing, product development, production and vendor coordination. Your role is to understand evolving consumer behaviours, identify market opportunities and translate research into meaningful inputs for the brand, while supporting the development and execution of collections and brand initiatives.

Key Responsibilities

• Fashion & Cultural Research: Research fashion, luxury, lifestyle, global trends, designers, craftsmanship, and cultural shifts.
• Market & Consumer Research: Conduct competitor analysis, market mapping, consumer surveys and purchase behaviour studies to identify insights and opportunities.
• Brand & Marketing: Support brand strategy, campaigns, collection launches, content, storytelling and creative research.
• Product & Collection Development: Assist with design research, mood boards, fabric sourcing, colour stories, silhouettes, sampling and product documentation.
• Production & Vendor Coordination: Coordinate with suppliers, manufacturers, tailors and production partners; track quotations, samples, costing, quality, timelines and deliveries.
• Research & Documentation: Maintain organised research databases, competitor trackers, vendor records, production sheets and project documentation.
• Project Execution: Coordinate across teams, manage assigned tasks, follow up on deliverables, and ensure timely execution.

Working with the Team

You will collaborate with the Creative & Brand Team, Fashion & Design Team, Marketing Team, vendors, and Founders & Leadership across research, product development, brand building, and execution. We are looking for someone energetic, curious, expressive, and highly self-initiating. Someone who takes ownership, brings ideas to the table, enjoys engaging with people and gets things moving without waiting for instructions. A proactive, collaborative attitude and genuine enthusiasm for fashion, culture and building a brand are essential.

Working Expectation

• Working days: Monday to Friday
• Working hours: 10:00 AM – 7:00 PM
• Location: Mumbai, Maharashtra
• Flexibility may occasionally be required for shoots, vendor visits, production, events and launches.

Requirements & Tech Stack

• The role requires strong observation, research skills, organisation, attention to detail and clear communication. Staying engaged with fashion, culture and consumer behaviour is part of the job.