Digital Marketing Specialist
Maruthi Plastics & Packaging Chennai Private Limited
Chennai, Tamil Nadu, India4h agovia LinkedIn
About the Role
The Sr. Executive Digital Marketing role is a full-time, on-site position based in Chennai, India. This role involves developing and executing digital marketing strategies to enhance brand awareness, generate leads, and support sales for Maruthi Plastics & Packaging Chennai Private Limited's packaging solutions.
Key Responsibilities
- Manage social media channels.
- Plan and post content.
- Oversee web content updates.
- Coordinate digital campaigns across platforms.
- Monitor and analyze web and campaign performance metrics.
- Prepare reports and recommend optimizations to improve reach and conversion.
- Collaborate with sales, design, and management teams to ensure consistent messaging and alignment with business goals.
Requirements & Tech Stack
- Social Media Marketing (managing platforms, content calendars, audience engagement)
- Web Content Writing and website content management
- Web Analytics tools (tracking performance, interpreting data, driving decisions)
- Familiarity with SEO/SEM, email marketing, and basic design tools (e.g., Canva, Photoshop) is an advantage.
Qualifications
- Strong Marketing skills (campaign planning, brand positioning, lead generation)
- Effective Communication skills
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Relevant certifications in digital marketing are preferred.
- Prior experience in a digital marketing role, ideally within manufacturing, packaging, or B2B industries.
- Strong organizational skills and attention to detail.
- Ability to handle multiple campaigns simultaneously.