Brand Associate, Dixie® Plates

About the Role

Georgia-Pacific is seeking a Brand Associate to join the Dixie® Plates business. This is an early-career role for someone who wants to build broad experience in brand and business management while taking meaningful ownership from day one. The Brand Associate will play a key role in new product commercialization, portfolio management, and cross-functional project leadership.

Key Responsibilities

Commercialization & Portfolio Leadership

• Drive commercialization of new products and product changes from planning through launch.
• Partner cross-functionally to align priorities, resolve issues, and move work forward.
• Own key commercialization and portfolio processes, including SKU setup, product transitions, sales catalog, and samples.
• Anticipate risks and manage trade-offs to ensure successful launches, transitions, and business outcomes.

Business Performance & Economic Thinking

• Build and maintain scorecards that help the team understand brand, category, and business performance.
• Analyze sales, consumer, and competitive dynamics to identify trends, risks, and opportunities to strengthen the business.
• Develop an understanding of the economic drivers of the business and use that understanding to evaluate alternatives.
• Turn data into clear insights, implications, and recommendations for business partners.

Product Quality & Consumer Experience

• Serve as a day-to-day business partner on product quality and consumer experience.
• Partner with manufacturing, quality, and consumer care teams to identify and resolve issues.
• Analyze quality and consumer feedback to identify trends and opportunities for improvement.
• Help ensure our products consistently deliver against consumer and customer expectations.

Cross-Functional Leadership

• Plan and lead key business activities, including commercialization working sessions, plant site meetings, and National Sales Meeting activities, ensuring clear objectives, decisions, and follow-through.
• Bring structure and clarity to complex or ambiguous problems and communicate recommendations simply.
• Seek diverse perspectives and challenge constructively to help teams make better decisions.

Who You Are

• Intellectually curious: You enjoy learning, asking questions, and understanding the “why.”
• Economic-minded: You consider alternatives and trade-offs to help make good decisions.
• Collaborative: You build relationships and enjoy working with others to get things done.
• Comfortable with ambiguity: You can create structure and move forward when the answer or path is not obvious.
• Proactive: You take initiative, follow through, and seek ways to contribute.

Requirements & Tech Stack

• Experience organizing and managing multiple priorities.
• Experience using Microsoft Excel and PowerPoint.

Qualifications

• Bachelor's degree or higher.

Will Put You Ahead

• Experience in CPG, Retail, or Away from Home segments.
• Familiarity with Circana, Nielsen, or other syndicated/category data sources.
• Experience supporting product launches, commercialization, or portfolio management.
• Demonstrated leadership through work, internships, academic experiences, or other organizations.