Head of Digital Marketing

About the Role

• Full-time, on-site leadership role based in Chennai.
• Responsible for developing and executing the agency’s overall digital marketing strategy.
• Aligning campaigns with client business goals and driving measurable growth across channels.

Key Responsibilities

• Planning and overseeing multi-channel campaigns.
• Managing social media and content calendars.
• Optimizing performance through web analytics.
• Leading initiatives for lead generation and brand awareness.
• Collaborating closely with cross-functional teams in design, development, and sales.
• Managing and mentoring the digital marketing team, including setting goals, reviewing performance, and fostering skill development.
• Ensuring projects are delivered on time and within budget.
• Staying current with digital trends, recommending new tools and approaches.
• Presenting performance reports and strategic recommendations to clients and internal stakeholders.

Requirements & Tech Stack

• Strong foundation in Marketing and Digital Strategy.
• Proven experience leading integrated digital campaigns.
• Hands-on expertise in Social Media Marketing and Lead Generation.
• Proficiency in Web Analytics and performance measurement tools.
• Solid understanding of SEO, SEM, content marketing, and marketing automation platforms is highly beneficial.

Qualifications

• Ability to translate client business objectives into actionable digital roadmaps and present insights clearly to stakeholders.
• Excellent written and verbal communication skills.
• Strong analytical abilities and a data-driven approach to decision-making.
• Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field (or equivalent practical experience).
• Experience working with clients in sectors such as Education, Real Estate, Medical, Fashion & Apparel, FMCG, Consumer Durable, Technology, Retail, or Infrastructure is a plus.