Digital Marketing Intern

About the Internship

Flowzo, a California Software Company Limited, is seeking enthusiastic Digital Marketing Interns to learn how to promote software products, create content, generate business inquiries, and measure marketing results. This internship suits candidates who enjoy writing, social media, design, research, or analytics and wish to gain practical B2B digital marketing experience. Responsibilities will be assigned based on skills and learning progress.

Key Responsibilities

• Social Media Marketing:
• Assist in planning and maintaining a social media content calendar.
• Create and publish approved content for LinkedIn, Instagram, Facebook, and other relevant channels.
• Develop ideas for educational posts, product highlights, carousels, and short videos.
• Monitor engagement and identify topics that interest target customers.
• Content Creation:
• Draft social media captions, blog articles, email content, and website copy.
• Explain product features through clear business use cases.
• Create marketing materials using Canva or similar tools.
• Assist with product demonstrations, video scripts, and promotional content.
• Use AI tools to support research and drafting, while checking accuracy and originality.
• Search Engine Optimization (SEO):
• Research keywords relevant to products and target industries.
• Assist with page titles, descriptions, headings, and internal links.
• Identify opportunities to improve existing website content.
• Track search performance and prepare basic SEO reports under guidance.
• Campaign Support:
• Assist with the preparation of Google Ads, Meta Ads, and LinkedIn campaigns.
• Research audiences, keywords, and advertising ideas.
• Help prepare campaign copy, creatives, and landing page content.
• Monitor campaign results and compile reports under supervision.
• Email Marketing, Webinars, and Lead Generation:
• Assist in preparing email campaigns, newsletters, and webinar invitations.
• Research relevant industries, companies, and customer segments.
• Support webinar promotion, registrations, and follow-up activities.
• Coordinate with the sales team to record and track marketing inquiries in CRM.
• Marketing Analytics:
• Track website visits, social media engagement, inquiries, and conversions.
• Maintain simple campaign reports using Excel or Google Sheets.
• Compare content and campaign performance.
• Suggest improvements based on results and team feedback.

Requirements & Tech Stack

• Students, final-year students, and recent graduates.
• Pursuing or recently completing a degree in Marketing, Business Administration, Commerce, Communications, English, Computer Science, or a related discipline.
• Graduates from other disciplines with a strong interest in digital marketing are also welcome.
• Available for a work-from-office internship in Chennai.
• Willingness to learn, meet deadlines, and take ownership of assigned work.
• Good written English and clear communication.
• Creativity and the ability to explain ideas simply.
• Basic familiarity with social media platforms.
• Attention to detail and willingness to review work carefully.
• Basic knowledge of Excel or Google Sheets.
• Ability to research, organize information, and work collaboratively.

Skills That Are an Advantage

Exposure to any of the following is welcome; you are not expected to know every tool:

• Design and Video: Canva, CapCut or other editing tools.
• SEO and Analytics: Google Analytics, Google Search Console, and keyword research tools.
• Advertising: Google Ads, Meta Ads Manager, or LinkedIn Campaign Manager.
• Marketing Operations: Email marketing platforms, CRM systems, or WhatsApp Business tools.
• AI-Assisted Marketing: Tools for content ideas, research, and creative production.

Academic projects, personal blogs, college campaigns, social media pages, and sample creatives can demonstrate interest and ability.

Performance and Full-Time Opportunity

Interns who demonstrate strong performance may be considered for a paid, full-time Digital Marketing role, subject to available openings and business requirements. Full-time conversion is not guaranteed. Performance will be assessed on:

• Learning progress and application of feedback.
• Quality, accuracy, and creativity of work.
• Consistency, reliability, and timely completion of tasks.
• Teamwork, communication, and ownership.
• Ability to interpret results and suggest useful improvements.

Note: This is an unpaid internship. No stipend is provided.