Sr. Content & Creative Lead

About the Role

As Senior Content & Creative Lead at RamAIn, you will own the company's creative direction and content production, working closely with the founders to build a distinctive brand identity. This is a hands-on, in-office role in Bengaluru, where you will conceptualize, script, shoot, edit, and publish engaging product videos, founder stories, and short-form social content. You will have the creative freedom to experiment with bold ideas, emerging trends, and storytelling formats while driving audience engagement and growth. We're looking for a creator who can execute, not just strategize.

Key Responsibilities

• Conceptualize, script, shoot, edit, and publish engaging product videos, founder stories, and short-form social content.
• Experiment with bold ideas, emerging trends, and storytelling formats.
• Drive audience engagement and growth.
• Translate complex AI products, technical concepts, and business workflows into simple, entertaining, and visually compelling stories.
• Plan and execute shoots independently, including camera work, lighting, sound, and post-production.
• Own a publishing calendar.
• Analyze content performance and continuously improve creative output based on audience insights.
• Manage multiple creative priorities and execute independently.

Requirements & Tech Stack

• Content creation
• Videography
• Video editing
• Creative storytelling
• Short-form content creation (for Instagram, YouTube, and other digital platforms)
• Storytelling
• Visual composition
• Cinematography
• Pacing
• Editing techniques
• Audience engagement
• High-performing or viral content production
• Proficiency in video editing and post-production tools such as Adobe Premiere Pro, After Effects, DaVinci Resolve, Final Cut Pro, or similar software.
• Social media
• Emerging content formats
• Visual storytelling
• Distinctive creative identity

Qualifications

• 3–4 years of hands-on experience in content creation, videography, video editing, or creative storytelling, with a strong portfolio of original work.
• Proven ability to independently conceptualize, script, shoot, and edit high-quality videos.
• Experience creating and consistently publishing original content on a personal Instagram or YouTube channel is highly preferred.
• Demonstrated ability to produce high-performing or viral content, with a clear understanding of hooks, retention, watch time, and shareability.
• Strong creative instincts and the ability to develop original concepts rather than relying entirely on existing trends.
• Comfortable working directly with founders.
• Passion for building a distinctive creative identity.

Application Requirements: Candidates should share 3–5 examples of their best work, along with links to their personal Instagram or YouTube channels. For each example, highlight your contribution to the concept, scripting, shooting, and editing. Include at least one piece that achieved significant audience reach and explain what made it successful.

Selection Process: Includes a short, paid creative assignment involving scripting, shooting, and editing a 30–60 second video for RamAIn.