Sales Specialist

About the Role

We are seeking a motivated and results-driven Sales Specialist – Brand Onboarding to join our dynamic team. In this role, you will be responsible for identifying, acquiring, and onboarding new brands as clients for our digital marketing services. You will manage the entire sales journey, from initial outreach to converting prospects into active clients, and work closely with internal teams to ensure a smooth onboarding experience.

Key Responsibilities

• Lead Generation & Prospecting:
• New Business Development: Identify and research potential brand clients that would benefit from our digital marketing services (SEO, SEM, Social Media Marketing, Content Creation, etc.).
• Outbound Outreach: Reach out to potential brands through cold calls, emails, LinkedIn outreach, and networking events to generate new leads and initiate conversations.
• Qualification: Qualify leads based on business needs, budget, and readiness for digital marketing services. Maintain a strong pipeline of potential clients.
• Sales Presentations & Pitching:
• Client Needs Assessment: Conduct discovery calls and meetings with prospective brands to understand their digital marketing needs, business goals, and challenges.
• Customized Proposals: Develop tailored proposals that outline the agency's services, strategies, and value propositions to meet the client's specific objectives.
• Product Demos & Pitches: Present our agency’s services in a clear and compelling way to potential clients, including presenting case studies, success stories, and past client results.
• Client Onboarding:
• Smooth Transition: Once a deal is closed, work closely with the internal teams (Project Managers, Creative Directors, and Strategists) to ensure a seamless transition from sales to onboarding.
• Client Kickoff: Lead the onboarding process by introducing the client to their dedicated account manager and digital marketing team, setting expectations, and ensuring all contractual agreements are in place.
• Client Relationship Management: Build and nurture strong, long-lasting relationships with new clients, ensuring they feel supported during the initial stages of the partnership.
• Sales Administration:
• CRM Management: Update and maintain accurate records in the CRM system (e.g., Salesforce, HubSpot) to track leads, opportunities, and sales progress.
• Contract Negotiations: Handle contract discussions, including pricing, terms, and scope of work, and close deals with efficiency and professionalism.
• Reporting & Forecasting: Provide regular sales reports and forecasts to senior management, highlighting wins, challenges, and pipeline progress.
• Collaboration & Feedback:
• Cross-Functional Teamwork: Collaborate with the digital marketing team to ensure alignment on the client’s needs and expectations post-onboarding.
• Client Feedback: Gather feedback from new clients on their onboarding experience and identify areas for improvement to help refine the sales and onboarding process.