Marketing Internship

About the Role

This internship is based at ODW Logistics' corporate headquarters in downtown Columbus, OH, and runs from June through August 2027. The internship centers on developing and testing a prototype proposal-building solution that supports consistent brand standards and explores AI capabilities.

Key Responsibilities

• Lead the primary internship project: Develop a working prototype of a digital solution for creating sales proposals and prospect presentations. This includes assessing team needs, reviewing existing responses to RFIs and RFPs, and evaluating approved AI and external proposal tools. Test the prototype in a limited pilot with the Sales/Growth team, document findings, and recommend next steps. Full deployment is outside the internship scope.
• Support the Digital Marketing Manager: Execute one defined account-based marketing (ABM) campaign. This involves drafting emails in HubSpot, preparing creative briefs for the external design agency, creating a campaign reporting template, and recommending improvements based on available results.
• Partner with the Digital Marketing Manager and Client Relations Specialist: Audit ODW's social media presence on LinkedIn, YouTube, Instagram, and Facebook. Review current content and performance against relevant benchmarks, then deliver a prioritized strategy and sample content to improve reach and engagement. A full rollout across all four channels is outside the internship scope.
• Provide limited support to the Business Development team on RFP responses and supporting data analysis, as time permits and without delaying the core internship deliverables.
• Analyze data and assess business needs within assigned internship projects to identify practical improvements and measure results where data is available.
• Document and share lessons learned and best practices with relevant teams across ODW.
• At the end of the internship, present the final project design and deliverables to the leadership team, including the approach, results, and recommendations for next steps.
• Perform other related duties as assigned, within agreed project priorities and without delaying the core internship deliverables.

Requirements & Tech Stack

• HubSpot
• LinkedIn
• YouTube
• Instagram
• Facebook
• AI capabilities and external proposal tools

Qualifications

• Currently enrolled in a four-year BA/BS degree program, majoring in Marketing, Communications, Business, or a related field.
• Excellent verbal, written, interpersonal, and presentation skills; ability to effectively present information and respond to questions from clients, managers, teammates, and prospective customers.
• Strong project management and analytical abilities.
• Excellent organizational skills and the ability to prioritize tasks and meet deadlines.

Minimum Physical Requirements:

• Continuously required to sit, type, and perform repetitive wrist motion.
• Occasionally required to stand, walk, bend, squat/kneel, twist/turn, or reach.