Marketing & Social Media Coordinator / Associate

About Palmer & Purchase

Palmer & Purchase is a high-end women's clothing and accessories boutique with locations in Rye, Larchmont, and Westhampton Beach, as well as an online store. They design and produce their own apparel, including a signature cashmere collection. The company is described as a close-knit, hands-on team where each person takes ownership, contributes ideas, and can see the impact of their work.

The Opportunity

Palmer & Purchase is seeking a creative, organized, and motivated marketing professional to enhance their brand presence across digital channels. The role can be filled at one of two levels based on experience:

• Marketing & Social Media Coordinator: An entry-level position for individuals with relevant education, internship experience, or hands-on experience eager to learn and grow. This role involves supporting and executing marketing activities under team guidance.
• Marketing & Social Media Associate: For individuals with at least 2 years of full-time professional experience in marketing, social media, digital marketing, or a related field. This role requires demonstrated experience managing marketing activities, greater independence, and the ability to take ownership of projects from start to finish.

Both levels will be involved in social media, email marketing, digital advertising, and e-commerce. The primary difference lies in the expected experience, independence, and level of ownership. The role reports to the Owner and works closely with the Creative Director and Inventory & Office Coordinator.

Key Responsibilities

Social Media & Content Creation

• Plan, capture, edit, write, and schedule on-brand content for Instagram, Facebook, and TikTok.
• Maintain a content calendar at least four weeks in advance, coordinating campaigns, launches, and store events.
• Coordinate and host TikTok Live sessions.
• Help keep Instagram and TikTok Shops aligned with current products and inventory.
• Monitor social trends and platform changes, and recommend relevant ideas to strengthen engagement.

Email & SMS Marketing

• Create and schedule Klaviyo email and SMS campaigns (typically two per week).
• Maintain customer segments (new, repeat, lapsed, and VIP customers).
• Monitor and update automated customer journeys (welcome, abandoned cart, post-purchase, win-back flows).
• Manage communications for the SMILE VIP program emails.

Digital Advertising

• Set up, monitor, and optimize Facebook and Instagram advertising campaigns within an approved monthly budget.
• Track campaign spending and performance.
• Share actionable recommendations for improvement.

Website, SEO, and Reporting

• Create and refresh website collections and curated edits (new arrivals, gift guides).
• Write and update SEO-friendly page titles, meta descriptions, and image alt text.
• Conduct basic keyword research.
• Maintain accurate Google Business Profiles for all stores.
• Monitor website traffic, conversions, and sales using Google Analytics and platform reports.
• Prepare a concise monthly performance summary.

Requirements & Tech Stack

Marketing & Social Media Coordinator

• Degree in marketing, communications, or a related field, and/or relevant internship or practical experience.
• Experience creating social media content for a brand, business, internship, or similar setting.
• Strong writing skills and a good eye for visual content.
• Familiarity with Canva, CapCut, or similar content creation tools.
• Strong organizational skills, attention to detail, and the ability to manage multiple deadlines.
• A proactive attitude, willingness to learn, and genuine interest in fashion and retail.

Marketing & Social Media Associate

• Minimum 2 years of full-time professional experience in marketing, social media, digital marketing, or a related field.
• Demonstrated experience planning, creating, and executing marketing campaigns.
• Experience managing professional social media accounts and producing high-quality content.
• Ability to independently manage projects, prioritize deadlines, and follow through with minimal supervision.
• Experience reviewing marketing performance and using results to recommend improvements.
• Strong judgment, initiative, and the ability to contribute new ideas and execute them.

Nice to Have — Both Levels

• Experience with Shopify, Klaviyo, or Meta Ads Manager.
• Knowledge of SEO and Google Analytics.
• Experience in fashion, retail, or e-commerce.
• A portfolio of social content, campaigns, or other relevant marketing work.

Compensation & Benefits

The position will be filled at one of two levels, with compensation based on the selected candidate's qualifications and experience:

• Marketing & Social Media Coordinator: $48,000 - $55,000 annually
• Marketing & Social Media Associate: $55,000 - $65,000 annually

Both levels are eligible for:

• Performance-based bonus opportunity of up to 5%, based on company and individual performance.
• $500 annual clothing allowance.
• Paid parking permit.
• Two weeks of paid vacation plus six paid holidays.
• 40 hours of paid sick leave.
• 401(k) plan.

Actual starting salary will be determined based on the candidate’s qualifications, relevant experience, and skills. Offers made at or above the midpoint are typically reserved for when candidates exceed the requirements to allow for future compensation growth.

Location & Schedule

This is a full-time, non-exempt position based in our Rye, NY office, Monday through Friday. Overtime is paid in accordance with applicable law.

How to Apply

Please email your resume and examples of your work or portfolio to [email protected]. In two or three sentences, tell us why you're interested in joining Palmer & Purchase. Palmer & Purchase will determine the appropriate title and compensation based on experience and qualifications.