PPC Executive

About the Role

We are looking for a motivated and detail-oriented PPC Executive with 6 months to 1 year of experience in managing paid advertising campaigns. The candidate will be responsible for campaign execution, performance monitoring, and optimization to generate quality traffic, leads, and conversions.

Key Responsibilities

• Plan, execute, and optimize campaigns on Google Ads and Meta Ads.
• Conduct keyword research and competitor analysis.
• Create ad copies and manage audience targeting.
• Monitor campaign performance and optimize CPC, CPA, CTR, and conversions.
• Manage advertising budgets and improve campaign ROI.
• Prepare weekly and monthly performance reports.
• Track conversions using Google Analytics and Google Tag Manager.
• Identify negative keywords and improve campaign targeting.

Requirements & Tech Stack

• 6 months to 1 year of hands-on PPC experience.
• Knowledge of Google Ads and Meta Ads Manager.
• Understanding of keyword research, bidding strategies, and campaign optimization.
• Familiarity with Google Analytics and conversion tracking.
• Good written communication skills.
• Ability to manage multiple campaigns simultaneously.