Marketing & Growth

About Sun & Owl

Sun & Owl is a consumer technology company building products that encourage people to spend less time passively consuming digital content and more time participating in real-world experiences. Our consumer philosophy: Less scrolling. More living. Our first major product is BUMRUM, an activity-first social discovery app designed to help people find others nearby to do things with. BUMRUM addresses the problem: "I want to do something, but I don't have anyone to do it with." Users can discover people interested in activities such as sports, fitness, hobbies, entertainment, and social experiences. BUMRUM is currently in the market validation and pre-launch stage, offering an opportunity to work on real start-up questions rather than routine marketing tasks.

The Role

We are looking for a curious and proactive Marketing & Growth Intern – Trainee to work directly with the founder on BUMRUM's research, validation, marketing, and go-to-market activities. This is not primarily a social-media posting role.

You will help answer questions such as:

• Do people actually have this problem?
• Who should BUMRUM target first?
• What would users be willing to pay?
• Who are our competitors?
• How should we launch in Bengaluru?
• Where can we find our first 1,000 users?
• Which marketing channels should we test?

Key Responsibilities

• Market & Customer Research

• Conduct surveys and customer interviews

• Analyze responses and identify patterns

• Research consumer behavior and social trends

• Help validate BUMRUM's core problem and target audience

• Competitor Research

• Research and compare:

• Social and friendship apps

• Dating apps

• Sports/activity platforms

• Meetup and community platforms

• Study their positioning, features, pricing, marketing, and business models.

• Pricing Research

• Research competitor pricing

• Conduct willingness-to-pay research

• Test different pricing concepts

• Identify potential premium features

• Support development of BUMRUM's pricing strategy

• Go-to-Market Strategy

• Help identify:

• Target customer segments

• Launch neighborhoods

• Customer acquisition channels

• Community opportunities

• College, sports, and activity partnerships

• Offline and online launch opportunities

• Growth & Marketing Experiments

• Assist with testing:

• Referral campaigns

• Community campaigns

• Social-media campaigns

• Influencer/creator opportunities

• Partnerships

• Events and offline activations

• Track results and document what worked and what didn't.

• Content & Brand Marketing

• Help develop:

• Social-media content

• Campaign ideas

• Website/app copy

• Marketing messages

• User stories

• Launch campaigns

• Marketing Analytics & Reporting

• Maintain simple trackers and reports covering:

• Survey responses

• Customer insights

• Competitors

• Partnerships

• Campaign performance

• User acquisition

• Growth experiments

• Founder / Start-up Support

• Depending on priorities, assist with:

• Start-up and market research

• Pitch-deck research

• Grant research

• Partnership research

• New-market research

• Preparing presentations and reports

What You Will Learn

Practical exposure to: Market Research, Customer Validation, Product Marketing, Competitive Intelligence, Pricing, GTM Strategy, Growth Marketing, Customer Acquisition, Brand Positioning, Partnerships, Marketing Analytics, Start-up Strategy. You will work directly with the founder and see how marketing decisions are made in an early-stage consumer-tech start-up.

Who We Are Looking For

A candidate who is:

• Curious and research-oriented
• Interested in start-ups and marketing
• Comfortable talking to people
• Good at online research
• Comfortable with Google Sheets / Excel
• Able to create basic presentations
• A good written communicator
• Comfortable using AI tools
• Proactive and willing to learn

Students and recent graduates from Marketing, Business, Management, Commerce, Media, Communications, Economics, Psychology, Design, Engineering, or related fields are welcome.

What We Offer

• Direct exposure to an early-stage consumer-tech start-up
• Work directly with the founder
• Real-world marketing and growth projects
• Opportunity to build a practical portfolio
• Internship completion certificate
• Letter of recommendation for strong performers
• Potential for continued engagement based on performance and business requirements

This is an opportunity to help build a start-up from the ground up — not just observe one.