Online sales & Social media marketing Executive

About the Role

The Social Media Marketing Executive will manage and grow NAJ Jewellery’s presence across social media platforms to strengthen brand awareness and engagement. This full-time, on-site role based in Nellore involves planning and executing social media campaigns, creating and curating content (posts, reels, stories, and videos), and maintaining a consistent brand voice aligned with the company’s heritage and contemporary style.

Key Responsibilities

• Handle online customer enquiries through WhatsApp, Instagram, Facebook, and other digital platforms.
• Follow up with customers, understand their requirements, and support sales conversion.
• Manage and maintain NAJ Jewellery’s social media pages, including Instagram, Facebook, YouTube, and emerging platforms.
• Create and coordinate engaging content such as posts, reels, stories, and promotional campaigns.
• Conduct market research to understand audience preferences, jewellery trends, and competitor activities.
• Communicate professionally with customers and internal teams through online channels.
• Track social media performance and customer engagement, and use insights to improve content and sales initiatives.
• Maintain customer enquiry records and ensure timely follow-ups.
• Support digital marketing activities and sales-driven campaigns.

Requirements & Tech Stack

• Strong communication and interpersonal skills.
• Good understanding of social media platforms and digital marketing.
• Ability to understand customer preferences and identify market trends.
• Basic knowledge of social media analytics and relevant digital tools is preferred.
• Familiarity with visual storytelling, content creation, and current social media trends will be preferred.

Qualifications

• Experience in managing brand pages or online sales will be an added advantage.
• Background in Digital Marketing, Social Media Management, Business, Sales, or related fields is beneficial.
• Interest in jewellery, fashion, or luxury retail is an added advantage.
• Freshers with the right skills and enthusiasm may also apply.