Content Writer

About the Role

• Content Writing Intern role within the marketing team.
• Work closely with Content and Social Media teams.
• Create content to reach and engage working professionals exploring career growth and executive education.

Key Responsibilities

SEO & Blog Content

• Write and publish SEO-friendly blogs daily.
• Research topics: executive education, career growth, leadership, AI, management, technology, professional upskilling.
• Create content around partner institutes, programs, program launches, faculty, industry trends, and learner journeys.
• Conduct keyword and competitor research.
• Optimize blogs for search engines, ensuring content is useful and engaging.
• Work on titles, meta descriptions, headings, internal linking, and basic on-page SEO.

Social Media Content

• Develop content ideas for LinkedIn, Instagram, YouTube, and other platforms.
• Convert insights from blogs, programs, industry trends, and learner stories into social media content.
• Develop hooks, captions, carousels, short-form content, and other formats.
• Stay updated on trending topics and content formats relevant to working professionals.

Content Research & Ideation

• Research: education, career, business, AI, leadership, and industry trends.
• Identify new topics and content opportunities for organic traffic and engagement.
• Build and maintain a content calendar.
• Collaborate with SEO, design, performance marketing, and social media teams.

Requirements & Tech Stack

• Excellent written and spoken English.
• Strong writing, editing, and proofreading skills.
• Ability to research and translate information into clear, engaging content.
• Basic understanding of SEO and content marketing.
• Strong attention to detail and grammar.
• Curiosity about business, careers, technology, AI, management, and education.
• Ability to write consistently and meet daily deadlines.
• Comfortable using AI tools (e.g., ChatGPT, Claude, Gemini) in the content creation process.
• Proactive mindset.