Offline Brand Marketing

About the Role

This role supports brand building across content, campaigns, PR, events, and partnerships. The focus is on execution, coordination, and follow-through. The job needs someone who can manage multiple workstreams, keep timelines tight, and ensure brand consistency across touchpoints.

Key Responsibilities

Brand Led Initiatives and PR Support

• Support PR activities including award entries, brand stories, and media requirements.
• Assist in drafting inputs, collating data, and coordinating with PR agencies.
• Track submissions, timelines, and outcomes for awards and PR initiatives.
• Support founder and leadership communication when required.

Brand Events and Activations

• Support planning and execution of brand events, exhibitions, and activations.
• Coordinate with vendors, designers, and operations teams for on-ground execution.
• Manage event collaterals, branding requirements, and logistics support.
• Assist in post-event reporting and internal sharing.

Content Marketing and Campaign Management

• Support content planning for brand and campaign calendars.
• Research and assist with campaign concepts, messaging, and formats.
• Coordinate with design, social, performance, and internal teams to ensure timely rollout.
• Ensure all content aligns with brand tone, visual identity, and campaign objectives.

Partnerships, Alliances, and Collaborations

• Support brand collaborations and partnerships from planning to execution.
• Coordinate deliverables such as creatives, communication, and timelines.
• Track commitments from internal and external stakeholders.
• Ensure brand representation is consistent across partner platforms.

Internal and External Liaison

• Act as a coordination point between internal teams, agencies, vendors, and partners.
• Share clear briefs, references, and feedback to ensure accurate execution.
• Track deliverables and follow up to close tasks on time.
• Maintain basic documentation and status updates for ongoing work.

Requirements & Tech Stack

• Not specified in the provided text.

Qualifications

• Strong coordination and follow-up skills.
• Clear written and verbal communication.
• Ability to handle multiple projects at once without losing detail.
• Good understanding of branding, content, and marketing basics.
• Comfortable working with cross-functional teams and external agencies.