Content Marketing Associate

Edgematics Consulting

Key Responsibilities

• Assist in planning and executing content calendars aligned with marketing goals.
• Conduct keyword research and create SEO-friendly blogs, articles, and website content using on-page optimization techniques.
• Write engaging blogs, whitepapers, case studies, website copy, and other marketing materials for B2B audiences.
• Develop content to support demand generation, lead nurturing, and brand awareness campaigns.
• Create and schedule engaging posts for LinkedIn, Twitter/X, and other relevant platforms while maintaining the brand voice.
• Ensure consistency in tone, style, and messaging across all communication channels.
• Research industry trends, competitors, and target audiences to develop relevant content ideas.
• Assist in tracking content engagement, website traffic, and social media performance.

Requirements & Tech Stack

• Excellent written and verbal communication skills.
• Basic knowledge of content marketing and digital marketing concepts.
• Understanding of SEO, keyword research, and on-page optimization.
• Basic B2B copywriting and content creation skills.
• Familiarity with LinkedIn and other social media platforms.
• Understanding of brand voice, tone, and messaging consistency.
• Good research, editing, proofreading, and time-management skills.
• Ability to meet deadlines and work collaboratively with the marketing team.

Qualifications

• Bachelor's degree in Marketing, Mass Communication, English, Business Administration, or a related field.
• Internship experience, personal writing samples, or a content portfolio will be an advantage.
• Familiarity with tools such as Google Analytics, Google Search Console, WordPress, Canva, or AI-assisted writing tools is a plus.