Search Engine Optimization Executive

Job Title: Search Engine Optimization Executive

Company: Grow Digital With Shivani

Location: Bengaluru, Karnataka (Remote – Work from Home)

Employment Type: Full-Time

Salary: ₹15,000 per month

About the Role

Grow Digital with Shivani seeks a passionate, detail-oriented, and enthusiastic Search Engine Optimization (SEO) Executive to build a career in SEO and digital marketing. The ideal candidate will possess a strong understanding of SEO fundamentals and a keen interest in emerging search technologies like AI Search Optimisation, Generative Engine Optimisation (GEO), Answer Engine Optimisation (AEO), and Large Language Model Optimisation (LLMO). Curiosity about evolving search technologies and a drive to improve brand visibility across platforms like Google, ChatGPT, Gemini, Claude, and Perplexity are essential.

Key Responsibilities

Keyword Research & Strategy

• Conduct keyword research for primary, secondary, long-tail, and location-based keywords.
• Analyze search intent, keyword difficulty, search volume, and competitor keywords.
• Develop keyword strategies for websites, blogs, landing pages, and local SEO.

On-Page SEO

• Optimize title tags, meta descriptions, headings, URLs, image alt texts, and internal linking.
• Optimize website content based on search intent and SEO best practices, avoiding keyword stuffing.

Off-Page SEO & Link Building

• Implement ethical, white-hat link-building strategies.
• Identify relevant and authoritative websites for backlink opportunities.
• Engage in guest posting, contextual backlinks, digital PR, local citations, and link-building outreach.
• Analyze backlink profiles and identify toxic or irrelevant links.

Technical SEO

• Perform basic technical SEO audits.
• Identify and report issues with indexing, crawling, broken links, redirects, canonical tags, sitemaps, and robots.txt.
• Understand Core Web Vitals, website speed optimization, mobile usability, and structured data/schema markup.
• Coordinate with developers for technical SEO implementation.

Google Analytics & SEO Tools

• Utilize Google Search Console (GSC).
• Monitor website performance using Google Analytics 4 (GA4).
• Understand Google Tag Manager (GTM) and basic event tracking.
• Track organic traffic, impressions, clicks, CTR, keyword performance, and conversions.
• Prepare regular SEO performance reports.

AI Search Optimisation & Future SEO

• Explore GEO, AEO, and LLM Optimisation.
• Understand how to improve website visibility in AI-generated answers and search experiences.
• Optimize content for ChatGPT, Google Gemini, Claude, Perplexity, and emerging AI search platforms.
• Stay updated with AI search developments, entity SEO, structured data, topical authority, and content credibility.
• Research and experiment with new SEO strategies for the future.

SEO Updates & Competitor Analysis

• Stay updated with Google Core Updates, spam updates, algorithm changes, and search industry developments.
• Monitor competitors and identify new SEO growth opportunities.
• Adhere to Google Search Central guidelines and implement sustainable SEO practices.

Qualifications & Skills Required

• Basic understanding of Search Engine Optimisation (SEO).
• Knowledge of keyword research, search intent, and competitor analysis.
• Understanding of on-page SEO and content optimization.
• Knowledge of off-page SEO, link building, and ethical white-hat backlink strategies.
• Basic understanding of technical SEO and website audits.
• Familiarity with Google Search Console and Google Analytics 4.
• Basic knowledge of Google Tag Manager is preferred.
• Understanding of website indexing, crawling, XML sitemaps, robots.txt, canonical tags, and schema markup.
• Interest in AI Search Optimisation, GEO, AEO, and LLM-based search technologies.
• Awareness of Google algorithm updates and current SEO trends.
• Good analytical, research, communication, and problem-solving skills.
• Willingness to learn, experiment, and work on multiple client projects.

Preferred Candidates

• Freshers with practical SEO knowledge.
• Candidates who have completed SEO internships or certification courses.
• Candidates with personal websites, blogs, or hands-on SEO project experience.
• Candidates who regularly follow Google Search Central and SEO industry updates.

Practical knowledge, curiosity, and a willingness to learn are more important than formal qualifications.