Associate Performance Marketer
Seventh Triangle
Noida, Uttar Pradesh, India0–2 yrs1h agovia LinkedIn
This job at a glance
- Who can apply
- Freshers and up to 2 years
- Must know
- BudgetingCPAGoogle AdsGoogle AnalyticsREST APIsAuditing
- Nice to have
- Looker
- Work
- On-site in Noida
- Pay
- Not stated by the employer.
- Skill demand
- Google Ads49%Budgeting47%Google Analytics36%CPA19%of 99 similar fresher jobs posted in India this week
- Listed
- 27 Oct 2026 · still open
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About the Role
Own and scale paid campaigns for D2C e-commerce brands across Meta and Google, with strong analytical, planning and tracking depth.
Key Responsibilities
- Create media plans: channel mix, budget allocation, funnel split (TOFU/MOFU/BOFU), forecasting of spends, ROAS, CPA and revenue targets.
- Plan, launch and optimise campaigns on Meta Ads and Google Ads (Search, Shopping, PMax, Demand Gen, YouTube).
- Diagnose performance drops with a structured approach: tracking, feed, budget and bid changes, creative fatigue, audience saturation, auction and seasonality.
- Build and manage audiences across Google Ads, Meta Ads and GA4 (custom, lookalike, remarketing, customer match, predictive).
- Manage Google Merchant Center: feed setup, disapprovals, product data optimisation.
- Implement and audit tracking: Meta Pixel and Conversions API, Google Ads conversion tracking, enhanced conversions.
- Troubleshoot campaign, tracking and account issues end to end.
- Use AI tools to speed up ad copy and creative ideation, audience research, reporting and performance analysis, with human review on every output.
- Deliver actionable reporting and insights to clients and internal teams.
Requirements & Tech Stack
- Proven expertise in building media plans and budget phasing for D2C brands, including sale and seasonal periods.
- Detailed, hands-on knowledge of Meta Ads and Google Ads, including all features and functionality.
- Strong Meta Pixel, CAPI and Google Ads conversion tracking knowledge.
- Deep understanding of GA4: events, conversions, attribution, explorations, audiences.
- Working knowledge of Google Tag Manager (tags, triggers, variables, data layer).
- Hands-on Google Merchant Center experience.
- Working knowledge of AI-driven features in ad platforms (Advantage+, PMax, Demand Gen, AI Max for Search) and when to use or override automation.
- Comfort using AI tools (ChatGPT, Claude, Gemini) for analysis, creative briefs and reporting automation.
- Strong analytical thinking, with comfort in ROAS, CPA, AOV, CAC and funnel metrics.
Qualifications
- Good to Have: Expertise in Shopify Analytics and reports.
- Good to Have: Exposure to CRO collaboration with UI/UX and Tech teams.
- Good to Have: Exposure to AI creative tools and basic automation (Looker Studio, Sheets/Apps Script, n8n or similar).