Product Marketing (Internship)

About the Role

We are looking for enthusiastic and self-motivated interns to support our IT Product Marketing and Lead Generation activities. This internship offers hands-on exposure to B2B marketing, database research, email campaigns, and customer outreach for software products.

Key Responsibilities

• Research target industries and identify potential business customers.
• Build and maintain databases of prospects using online research tools.
• Support email marketing campaigns and follow-up activities.
• Make introductory calls to prospective customers to understand their requirements.
• Generate and qualify leads for product demonstrations.
• Coordinate with the Business Development team for lead assignments and follow-ups.
• Update prospect information and activity status in Excel/CRM systems.
• Prepare basic reports on lead generation and campaign performance.

Skills Required

• Good verbal and written communication skills.
• Basic knowledge of MS Excel, MS Word, and internet research.
• Confidence to speak with professionals over phone and email.
• Interest in Marketing, Sales, Business Development, or IT Products.
• Positive attitude and willingness to learn.

Eligibility

• Final-year students or recent graduates from BBA, MBA, B.Com, B.Sc, BCA, MCA, BE/B.Tech, or related disciplines.
• Freshers are encouraged to apply.
• Candidates seeking practical exposure to Product Marketing and B2B Sales are preferred.

What You Will Learn

• B2B Lead Generation Techniques
• Database Research & Market Mapping
• Email Marketing Campaign Execution
• Customer Prospecting & Qualification
• CRM and Sales Pipeline Management
• SaaS / IT Product Marketing Fundamentals

Internship Benefits

• Internship Certificate upon successful completion.
• Letter of Recommendation for outstanding performers.
• Opportunity for Pre-Placement Offer (PPO) based on performance.
• Exposure to real-world IT Product Marketing and Business Development processes.