Media Associate

About Varahe Analytics

Varahe Analytics is one of India’s premier integrated political consulting firms, specializing in building data-driven 360-degree election management. We help clients with strategic advice and implementation, combining data-backed insights and in-depth ground intelligence into holistic electoral campaigns.

About this Role

As a Media Associate for the Communications team, you will be responsible for monitoring and analyzing media trends across the state, tracking narrative shifts, and creating strategic reports to support campaign decisions. You’ll work closely with internal teams and client stakeholders to ensure real-time media intelligence informs on-ground strategy. This is a contract-based role for an initial duration of 11 months.

Key Responsibilities

• Track and monitor regional and national news coverage across print, digital, television, and social media platforms.
• Analyze media narratives and trends to assess public sentiment, identify risks, and highlight key opportunities.
• Draft regular media monitoring reports, briefs, and summaries tailored for strategic campaign use.
• Support teams with insights into media narratives, political developments, and influential voices.
• Work collaboratively with research and campaign verticals to align messaging with public perception.
• Maintain an archive of critical media mentions and reports for quick reference and trend analysis.
• Escalate politically significant news items to respective leads in real time.
• Provide politically relevant actionables based on emerging news.
• Draft press releases, press pointers, and speeches for political leaders.
• Maintain quality and accuracy standards across all deliverables.
• Write articles/op-eds on suggested topics to strengthen narrative positioning.

Requirements & Tech Stack

• Proficiency in Hindi and English (read, write, speak) is a must.
• Strong written and verbal communication skills.
• Demonstrated ability to interpret media content and summarize insights effectively.
• Awareness of the state's political, social, and cultural ecosystem.
• Ability to work under tight deadlines in a fast-paced environment.
• Familiarity with social media platforms and digital news tools.
• Prior exposure to political consulting or electoral campaigns.
• Skills in media sentiment analysis or narrative tracking tools.

Qualifications

• Graduate in any discipline; background in Journalism, Communications, Media Studies, or Political Science preferred.