Business Development Intern

About the Role

Mercom India is seeking motivated Business Development Interns to support its B2B sales team. This hands-on, target-oriented role involves prospect research, cold calling, lead qualification, customer outreach, product introductions, follow-ups, and support for deal closures. Interns will receive structured product and sales training.

Key Responsibilities

• Prospecting and Lead Generation:
• Research prospective companies and identify decision-makers using LinkedIn, company websites, industry directories, and relevant databases.
• Build qualified prospect lists and identify opportunities across Mercom products.
• Outbound Sales:
• Make cold calls, send prospecting emails, and conduct LinkedIn outreach.
• Introduce Mercom products, qualify interest, and secure customer conversations or demonstrations.
• Needs Assessment:
• Identify a prospect’s business objectives, product needs, budget, timing, and decision-making process.
• Product Pitching:
• Develop knowledge of Mercom’s offerings and present appropriate products to prospects.
• Support demonstrations and more complex pitches with senior sales colleagues.
• Proposals and Follow-Ups:
• Prepare proposal drafts, product details, and follow-up correspondence.
• Participate in commercial discussions under supervision.
• Sales Opportunity Development:
• Manage assigned prospects through outreach, qualification, pitching, and follow-ups.
• Support negotiations and closures, taking greater ownership as skills improve.
• Account Research and Sales Support:
• Prepare company and contact profiles, review CRM history, and identify relevant cross-selling, upselling, and renewal opportunities.
• Pipeline and CRM Management:
• Record calls, emails, meetings, next steps, and outcomes accurately in the CRM.
• Track follow-up commitments and coordinate customer meetings and demonstrations.
• Sales Reporting and Targets:
• Report outreach, conversations, qualified leads, meetings, proposals, follow-ups, and conversions.
• Meet assigned activity targets and work toward contributing to confirmed sales.
• Client Coordination and Handover:
• Support customer communication after confirmation and coordinate information with internal teams for a smooth handover.
• Sales Team and Management Support:
• Prepare pre-call meeting briefs, coordinate demos and schedules, and assist with renewal and proposal tracking.

Products and Services

• Mercom Market Tracker dashboards, proprietary market data, and market intelligence subscriptions
• Research reports, custom research, and consulting services
• Mercom Insider premium news subscriptions
• Digital, newsletter, and magazine advertising, sponsored content, marketing partnerships, event sponsorships, exhibitions, and delegate registrations

Requirements & Tech Stack

• Genuine interest in B2B sales, business development, and building customer relationships.
• Good spoken and written English communication skills, with confidence in speaking to business clients.
• Willingness to make regular cold calls, send prospecting emails, and conduct LinkedIn outreach.
• Persuasive communication, active listening, and the ability to understand client requirements.
• Self-motivated, resilient, organized, and comfortable working toward measurable targets.
• Basic knowledge of MS Excel, Word, and PowerPoint.
• Familiarity with CRM tools is an advantage.
• Interest in renewable energy, clean energy, media, or research is an advantage.

Qualifications

• Graduate or final-year student from any discipline, including Business Administration, Marketing, Commerce, Engineering, or Computer Science.
• Freshers may apply.