Associate

About the Role

Anamya Genverse is seeking a thoughtful, research-oriented, and creatively driven individual to develop original campaign propositions and manage them through client engagement, campaign conceptualization, and proposal submission. This role offers direct exposure to corporate brands, government institutions, public-sector organizations, and international stakeholders.

Key Responsibilities

• Research, Insights & Impact Intelligence:
• Research organizations, their business activities, sustainability initiatives, CSR/ESG practices, partnerships, and institutional priorities.
• Identify relevant insights, communication opportunities, and credible human stories within their work.
• Interpret research findings, audience perspectives, and supporting evidence to develop informed strategic propositions.
• Storytelling & Campaign Development:
• Conceptualize original campaign ideas, communication themes, and storytelling propositions.
• Develop narrative frameworks, concept notes, campaign visions, and preliminary audiovisual approaches.
• Translate complex organizational initiatives and communication challenges into clear, compelling, and audience-relevant creative propositions.
• Strategic Client Outreach & Engagement:
• Undertake structured outreach to a portfolio of prospective corporate and institutional clients.
• Develop research-backed introductory propositions tailored to each organization.
• Identify appropriate stakeholders, establish professional communication, and arrange client meetings.
• Participate in discussions and presentations, understand client requirements, and develop customized communication proposals.
• Maintain professional correspondence, CRM records, and systematic follow-ups.
• Government & Institutional Campaign Development:
• Review government and institutional project briefs, requests for proposals (RFPs), and relevant tender opportunities.
• Understand communication objectives, intended audiences, project scope, and presentation requirements.
• Develop original campaign concepts, narrative approaches, concept notes, and creative pitch decks in response to these briefs.
• Engage with institutional stakeholders through official meetings, presentations, and clarifications.
• Prepare and refine proposals in accordance with client requirements and submission timelines.
• Strategic Proposals & Opportunity Management:
• Prepare professionally structured pitch presentations, concept notes, creative proposals, and preliminary storytelling treatments.
• Present ideas with clarity, confidence, and a sound understanding of client objectives.
• Manage assigned opportunities through research, conceptualization, presentation, and proposal stages.
• Maintain accurate documentation and facilitate the transition of approved assignments to designated execution teams.

Requirements & Tech Stack

• Proficiency in PowerPoint, Google Slides, and contemporary digital research tools is expected.
• Familiarity with LinkedIn outreach and CRM platforms will be an advantage.
• Relevant academic projects, field research, documentary work, or previous campaign-development experience will be valued.

Qualifications

• Candidates pursuing or holding undergraduate or postgraduate qualifications in:
• Sustainability Management, ESG, or Corporate Social Responsibility
• Sustainable Development or Environmental Management
• Development Studies, Public Policy, or Social Sciences
• Development Communication or Strategic Communication
• Media and Cultural Studies or related interdisciplinary programs
• Demonstrated understanding of sustainability or social impact.
• Strong aptitude for research, creative thinking, and storytelling.
• Originality: Ability to recognize a distinctive story and develop it into a meaningful campaign proposition.
• Research aptitude: Intellectual curiosity, analytical thinking, and ability to interpret evidence responsibly.
• Storytelling: Strong writing, narrative development, and creative conceptualization.
• Communication: Excellent written and spoken English, with confidence in professional meetings and presentations.
• Proposal development: Ability to independently prepare concept notes, pitch decks, and client-specific proposals.
• Professional discipline: Attention to detail, initiative, sound judgment, and systematic management of responsibilities.

Employment Terms

• Compensation: ₹35,000 per month + project conversion incentive (10% on eligible projects successfully converted through the employee's independently initiated outreach, subject to company terms).
• Probation Period: Two months.
• Onboarding: December 2026: Work-from-home induction and structured training.
• Start Date: January 2027 onwards: Full-time office-based responsibilities at Corporate Office, Let's Connect Building, Sector 136, Noida, Delhi NCR.
• Working Days: Monday to Friday.
• Working Hours: 10:00 AM–6:00 PM.