Search Optimization Intern SEO & GEO

About the Role

Inspire Brands is seeking a Summer Intern for their SEO & GEO team, focusing on Search Optimization. This 10-week paid internship offers hands-on experience in improving brand and location discoverability across various search platforms, including traditional search engines, local search, and AI-powered search. The intern will support an SEO/GEO Site and Local Optimization Audit across Inspire’s restaurant portfolio, translating findings into actionable recommendations and contributing to a repeatable audit framework.

Key Responsibilities

• Conduct technical SEO audits focusing on crawlability, indexation, schema markup, internal linking, and on-page optimization.
• Review website and restaurant location-page content for gaps and opportunities to improve visibility in organic and AI-powered search.
• Evaluate local business listings and restaurant data for accuracy, completeness, imagery, key business attributes, and consistency with location pages.
• Use SEO, analytics, local-listing, and AI-search measurement tools to investigate performance and document findings.
• Conduct competitive and search-results research to identify emerging search behaviors and opportunities.
• Organize findings into a prioritized opportunity backlog based on impact, effort, and scalability.
• Collaborate with SEO/GEO team members and cross-functional partners (Digital, Brand, Marketing, Content, Analytics, Technology).
• Translate research and audit findings into clear, actionable recommendations.
• Develop a final presentation summarizing key findings, recommended next steps, and a prioritized roadmap.
• Create a repeatable audit framework and supporting documentation.

Requirements & Tech Stack

• Academically: Currently a rising junior or senior pursuing a four-year degree in Marketing, Digital Marketing, Marketing Analytics, Business, Communications, Advertising, or a related field.
• Experience: Previous professional experience is not required.
• Working knowledge of Microsoft Excel and PowerPoint.
• Interest in learning tools such as Google Search Console, Google Analytics 4, SEO crawling platforms, local-listing platforms, and AI-search visibility tools.
• Interest in technical SEO, content optimization, local search, analytics, and generative engine optimization.

Qualifications

• Strong analytical, research, and critical-thinking skills.
• Excellent written and verbal communication skills.
• Ability to organize findings, identify patterns, and translate analysis into clear recommendations.
• Strong organizational skills and attention to detail.
• Ability to manage multiple workstreams and prioritize competing projects.
• Strong interpersonal skills and ability to collaborate effectively within a cross-functional team.
• A curious, motivated, and self-directed approach to learning and problem-solving.

Preferred Exposure (Not Required)

• AI for business or marketing.
• Data analytics or consumer insights.
• Digital strategy or digital marketing.
• Search engine optimization (SEO) concepts (crawlability, indexation, structured data, schema markup, internal linking, keyword research, on-page optimization).
• Generative engine optimization (GEO).
• Content strategy.
• Website analytics.
• Local search.
• E-commerce.
• Business analysis.
• Website analytics, data visualization, content management systems, or local business listings.
• Microsoft Copilot, Power BI, or similar analytics and productivity tools.