Social Media And Content Specialist

About the Role

The Social Media and Content Specialist is a full-time remote role responsible for planning, creating, and managing content across social media channels and digital platforms.

Key Responsibilities

• Developing and executing social media calendars.
• Drafting posts, articles, and campaigns aligned with brand guidelines.
• Monitoring engagement to optimize performance.
• Collaborating with internal stakeholders to translate technical IT and SAP-related topics into clear, engaging content suited for target audiences.
• Researching industry trends.
• Creating graphics or briefs for designers.
• Scheduling posts.
• Responding to comments and messages.
• Preparing regular reports on reach, engagement, and conversion metrics.
• Supporting broader marketing initiatives by repurposing content for blogs, email campaigns, and presentations.
• Maintaining a consistent brand voice.

Qualifications

• Content creation and writing skills, including social media copywriting, blog and article writing, and basic content editing.
• Experience with social media management and digital marketing, including planning content calendars, tracking analytics, and optimizing campaigns.
• Knowledge of IT, enterprise software, or SAP/Workday/Salesforce environments, with the ability to translate technical concepts into accessible content.
• Strong research, organizational, and time management skills to handle multiple projects and deadlines in a remote setting.
• Proficiency with social media platforms (e.g., LinkedIn, Twitter/X, Facebook, Instagram) and common content tools (e.g., Canva, basic CMS or scheduling tools).
• Excellent written and verbal communication skills in English and attention to detail in grammar, style, and brand consistency.
• Bachelor’s degree in Marketing, Communications, Journalism, Information Technology, or a related field, or equivalent practical experience.
• Ability to work independently, collaborate effectively with distributed teams, and adapt quickly to changing priorities and technologies.