PPC Apprentice

Role: PPC Apprentice

About the Role

We’re looking for a hands-on PPC Apprentice with practical experience in Google Ads and Meta Ads. We need someone who understands campaign execution, analyses performance data, and makes data-driven optimisation decisions.

Key Responsibilities

• Set up, launch, manage, and optimise campaigns across Google Ads and Meta Ads.
• Manage keywords, audiences, budgets, bidding strategies, placements, and ad creatives.
• Monitor campaign metrics, including CTR, CPC, conversions, CPA/CPL, and ROAS.
• Verify conversion tracking, GA4 basics, Meta Pixel, and UTM parameters.
• Conduct keyword, audience, and creative experiments to improve campaign performance.
• Analyse results and recommend data-driven improvements.
• Prepare weekly performance reports with key insights and next steps.
• Collaborate with the team on ad creatives, landing pages, and lead-quality optimisation.

Requirements & Tech Stack

• Hands-on experience managing campaigns on both Google Ads and Meta Ads.
• Ability to explain campaigns you have personally executed and the results achieved.
• Understanding of campaign structure, targeting, bidding, budgets, and optimisation.
• Familiarity with conversion tracking and performance reporting.
• Strong analytical skills, attention to detail, and a willingness to learn.

Good to Have

• Google Ads or Meta Blueprint certifications.
• Experience in lead generation, A/B testing, remarketing, and landing-page optimisation.
• Familiarity with Google Tag Manager and Looker Studio.

What Success Looks Like

Accurate campaign execution, responsible budget management, reliable tracking, continuous experimentation, and measurable improvements in campaign performance.

This is a practical, hands-on role. Candidates should be prepared to walk through campaigns they have personally managed. Certifications alone are not sufficient.