Influencer Marketing Executive

About Zazzle Media Solutions Pvt. Ltd.

Zazzle Media Solutions Pvt. Ltd. is an affiliate network with operations based in Gurugram and a headquarters located in the scenic valley of Uttarakhand. The company collaborates with a diverse range of clients across sectors such as BFSI, education, automobile, and survey-based campaigns.

About the Role

This is a full-time, on-site role based in Gurugram for an Influencer Marketing Executive. The role involves identifying, evaluating, and onboarding relevant influencers across various platforms to support client campaigns.

Key Responsibilities

• Identify, evaluate, and onboard relevant influencers across various platforms.
• Manage end-to-end influencer campaigns, including briefing, contract coordination, content approvals, and performance tracking.
• Conduct market research on trends and competitors.
• Maintain strong communication with influencers and clients.
• Negotiate deliverables.
• Ensure timely execution of campaigns.
• Collaborate with internal marketing and sales teams to align influencer strategies with overall campaign goals.
• Reporting.

Requirements & Tech Stack

• Market planning and campaign coordination skills, with a focus on influencer and affiliate marketing.
• Ability to conduct thorough market research to identify relevant influencers, audience segments, and industry trends.
• Excellent communication skills for managing relationships with influencers, clients, and internal teams.
• Sales and negotiation capabilities to secure favorable influencer partnerships and deliverables.
• Familiarity with social media platforms, influencer tools, and performance metrics (reach, engagement, conversions).
• Organisational and time-management skills to handle multiple campaigns and deadlines.

Qualifications

• A Bachelor’s degree in marketing, communications, business, or a related field is preferred.
• Prior experience in influencer marketing, digital marketing, or affiliate marketing will be an advantage.