Digital Marketing Executive

Company: ParaFit India

Location: New Delhi

Employment Type: Full-Time

Work Mode: On-site

About the Role

ParaFit India is seeking a result-oriented Junior Digital Marketing Executive to support and execute digital marketing campaigns focused on lead generation, customer acquisition, website traffic, and business growth. The role involves assisting with Google Ads, Meta Ads, on-page and off-page SEO, campaign performance tracking, and Return on Ad Spend (ROAS) analysis. The ideal candidate possesses a basic understanding of performance marketing, paid advertising platforms, search engine optimization, and digital analytics, with the ability to analyze campaign data and recommend improvements.

Key Responsibilities

• Google Ads & Performance Marketing
• Plan, execute, monitor, and optimize Google Ads campaigns, including Search, Display, and other relevant campaign types.
• Conduct keyword research and competitor analysis to identify advertising opportunities.
• Manage campaign budgets, bidding strategies, targeting, and ad performance.
• Optimize campaigns to improve clicks, conversions, lead quality, and customer acquisition.
• Monitor key metrics such as CPC, CTR, CPA, conversion rate, and cost per lead.
• Meta Ads Management
• Create, manage, and optimize paid advertising campaigns on Facebook and Instagram through Meta Ads Manager.
• Develop audience targeting strategies based on customer interests, demographics, and behavior.
• Conduct A/B testing of ad creatives, headlines, audiences, and landing pages.
• Monitor campaign performance and make data-driven adjustments to improve results.
• Focus on lead generation, website conversions, customer acquisition, and retargeting campaigns.
• Search Engine Optimization (SEO)
• On-Page SEO:
• Conduct keyword research and identify relevant keywords for website pages and landing pages.
• Optimize page titles, meta descriptions, headings, URLs, image alt text, and internal links.
• Improve website content structure, keyword relevance, and overall search visibility.
• Identify opportunities to improve website usability and landing-page performance.
• Off-Page SEO:
• Support ethical link-building activities to improve website authority.
• Identify relevant websites and opportunities for quality backlinks.
• Conduct backlink analysis and competitor SEO research.
• Monitor keyword rankings, domain authority indicators, and organic traffic growth.
• ROAS & Campaign Performance Analysis
• Track and analyze Return on Ad Spend (ROAS) across Google Ads and Meta Ads campaigns.
• Calculate ROAS by comparing attributable revenue with advertising expenditure.
• Monitor advertising spend, revenue, conversions, CPA, and overall campaign profitability.
• Identify underperforming campaigns and recommend optimization strategies.
• Prepare regular performance reports highlighting campaign results, spending, and improvement opportunities.
• Website Analytics & Conversion Tracking
• Use Google Analytics 4 (GA4), Google Tag Manager, Google Ads conversion tracking, and Meta Pixel.
• Monitor website traffic, landing-page performance, user behavior, and conversion data.
• Assist with tracking leads, purchases, and other important marketing actions.
• Identify opportunities to improve conversion rates and reduce customer acquisition costs.
• Reporting & Optimization
• Prepare daily, weekly, and monthly digital marketing performance reports.
• Track campaign budgets and ensure advertising expenditure is monitored effectively.
• Conduct competitor research and identify new performance marketing opportunities.
• Coordinate with internal teams for landing-page requirements, campaign offers, and marketing creatives.

Qualifications & Skills

• Basic to intermediate knowledge of Google Ads and Meta Ads Manager.
• Understanding of performance marketing, paid campaign optimization, and lead generation.
• Knowledge of on-page SEO, off-page SEO, keyword research, and backlink building.
• Understanding of ROAS, ROI, CPC, CTR, CPA, conversion rate, and cost per lead.
• Familiarity with Google Analytics 4, Google Tag Manager, Google Search Console, and conversion tracking.
• Strong analytical, problem-solving, and reporting skills.
• Ability to work with spreadsheets and interpret campaign performance data.
• Good communication, time management, and organizational skills.
• A degree or diploma in Marketing, Digital Marketing, Business, or a related field is preferred.
• Internship, certification, or practical project experience in digital marketing is an advantage.

Preferred Candidate Profile

• Result-oriented and comfortable working with numbers and campaign data.
• Interested in paid advertising, SEO, website conversions, and performance optimization.
• Willing to learn new digital marketing tools and advertising strategies.
• Focused on improving lead quality, reducing acquisition costs, and increasing measurable business results.