Social Media Executive

About the Role

URAVU is seeking 2 creators to manage their social media presence and act as the face of their social media pages. This role requires an understanding of aesthetics and luxury, coupled with strong communication skills. The ideal candidate is a Gen Z individual who has experience promoting content related to fashion, beauty, lifestyle, and entertainment, and has managed social media pages.

Key Responsibilities

• Script, shoot, and edit short-form videos (reels, carousels, stories) for Instagram, primarily using a phone.
• Write hooks and captions using a hushed, intimate brand voice, focusing on short copy with ample spacing.
• Track and adapt trending reel formats to align with the brand.
• Develop multiple content pieces from a single idea, including main videos, behind-the-scenes, reactions, bloopers, story-times, and different hooks.
• Handle posting, scheduling, and perform weekly analysis of content performance (reach, watch time, saves, shares).
• Collaborate directly with the founder to plan the content calendar and create content for the founder's handle.

Requirements & Tech Stack

• A live Instagram page (personal or brand) featuring self-created reels, demonstrating understanding of hooks, pacing, and editing.
• Willingness to be the face of the brand on social pages and appear in content.
• Hands-on experience with video editing software such as CapCut, Premiere Pro, DaVinci Resolve, or similar.
• Strong scripting and copywriting skills with an understanding of what engages viewers in the initial seconds of a reel.
• An aptitude for luxury and emotion-led storytelling, avoiding discounts and hard-selling tactics.
• Comfort with shooting using basic lighting, a phone, and a tripod.
• Curiosity about trends, formats, and what drives video sharing.
• Good Communication Skills (English).
• Optional: Experience with motion graphics, voiceover, photography, Canva, or Photoshop.

Qualifications

• Creators with 0-1 years of experience in content creation focused on fashion & lifestyle.

Location: In-office, West Mambalam, Chennai.

Work Schedule: 5-day work week, 10 AM to 7 PM.

Engagement & Growth

• Initial 3-month internship/probation period.
• Role becomes permanent with a salary increase upon successful completion.
• Growth opportunities for early team members as the company scales.

Perks

• Monthly team outings.
• Real creative ownership with direct publishing of content.
• Direct mentorship and close collaboration with the founding team.
• Casual, no-hierarchy work culture.
• Opportunity to build a strong, portfolio-worthy body of work from a real brand launch.
• Standard sick/casual leave.