Content Writer & UGC Content Creator

About the Role

We are seeking a creative, versatile, and trend-savvy Content Writer & UGC Content Creator to develop engaging content for client brands and in-house marketing initiatives. This full-time role involves planning, writing, and editing web and social media content that aligns with a culture-oriented communication approach. The position requires independent work, proactive communication, and the ability to manage multiple content projects.

Key Responsibilities

• Content Writing & Strategy
• Develop creative, engaging, and platform-specific content for clients and in-house needs.
• Write social media captions, posts, blogs, articles, website content, ad copies, campaign content, and brand communication.
• Create compelling hooks, storytelling concepts, CTAs, and content angles.
• Develop content calendars and plan content according to brand objectives, trends, and marketing campaigns.
• Research industry trends, competitors, target audiences, and brand positioning.
• Ensure consistency in brand voice, tone, messaging, and communication.
• UGC Content Creation & Video Scripting
• Conceptualise and create UGC-style content for Instagram Reels, YouTube Shorts, and other digital platforms.
• Develop creative video scripts, reel concepts, product storytelling, and promotional content.
• Create engaging product reviews, testimonials, unboxing videos, demonstrations, and lifestyle-based content.
• Participate in video shoots and create content independently.
• Identify trending audio, formats, hooks, and content opportunities.
• Collaborate with designers, video editors, and marketing teams.
• Create content that is relatable, authentic, and aligned with brand identity.
• Influencer Marketing & Creator Management
• Research and identify relevant influencers, micro-influencers, and content creators.
• Build and maintain an influencer database.
• Coordinate with influencers for brand collaborations, barter campaigns, paid promotions, and UGC assignments.
• Communicate campaign briefs, deliverables, timelines, and content guidelines to creators.
• Follow up on content submissions, approvals, revisions, and publishing schedules.
• Evaluate influencer profiles, engagement quality, audience relevance, and content authenticity.
• Track campaign performance, deliverables, reach, engagement, and other relevant metrics.
• Client Content Management
• Understand client requirements, brand guidelines, target audiences, and campaign objectives.
• Develop content ideas and creative strategies for multiple client accounts.
• Coordinate with account managers, social media executives, designers, and performance marketing teams.
• Ensure timely delivery of content as per monthly calendars and campaign deadlines.
• Incorporate client feedback and manage content revisions.
• Maintain quality, creativity, and consistency across all client deliverables.
• In-House Content & Brand Building
• Create content for DaurCom and its associated brands.
• Develop LinkedIn posts, Instagram content, reels, employer branding content, and corporate communication.
• Conceptualise behind-the-scenes videos, workplace culture content, team activities, and company achievements.
• Support personal branding and thought-leadership content for management.
• Identify opportunities to improve the company's digital presence and brand visibility.
• Trend Research & Creative Innovation
• Stay updated with Instagram, YouTube, and other social media trends.
• Monitor competitor activities, viral content formats, and emerging creator trends.
• Regularly pitch fresh content ideas and campaign concepts.
• Experiment with different storytelling formats and creative approaches.
• Suggest innovative ways to improve content engagement, brand awareness, and audience interaction.

Requirements & Tech Stack

• Excellent written and verbal communication skills.
• Strong command of English and Hindi.
• Creative storytelling, copywriting, and content conceptualisation abilities.
• Understanding of Instagram, YouTube, LinkedIn, and other social media platforms.
• Knowledge of UGC content formats, reels, short-form videos, and influencer marketing.
• Ability to write video scripts, hooks, captions, and engaging CTAs.
• Basic understanding of influencer outreach, negotiations, and campaign coordination.
• Familiarity with Canva and basic video editing tools is an advantage.
• Ability to multitask and manage multiple client accounts.
• Strong research, coordination, time-management, and execution skills.
• Ability to work independently and collaborate with cross-functional teams.

Qualifications

• 1–2 years of relevant experience in Content Writing, Content Creation, UGC, Social Media, or Influencer Marketing.
• Freshers with exceptional writing skills and a strong content portfolio may also apply.
• A portfolio of written content, social media creatives, scripts, reels, or UGC videos will be preferred.
• Candidates should be comfortable participating in content creation and video shoots.