Social Media Marketing Intern

About the Role

AADYANTA LABS PVT LTD is seeking a creative, curious, and versatile Social Media & Digital Marketing Intern for a 6-month, on-site internship in Noida, Sector 153. This multi-skill role involves content creation, social channel management, campaign support, AI tool utilization, and lead generation across their IT, AI, and cybersecurity brands, including Arista Cyber Cop. You will work directly with the leadership team.

Key Responsibilities

• Content Creation: Design and write posts, reels, stories, carousels, short videos, captions, and creatives aligned with brand identity.
• Content Planning: Plan and maintain monthly content calendars across Instagram, Facebook, LinkedIn, X (Twitter), YouTube, and WhatsApp Channels.
• Campaigns: Support planning and execution of social media campaigns, contests, awareness drives, webinars, and events.
• Video & Design: Edit reels and short videos; create banners, posters, presentations, and infographics using Canva and similar tools.
• AI-Assisted Creativity: Use AI tools for ideation, copywriting, image and video generation, and research, with human review.
• Trends & Research: Track social media trends, hashtags, competitors, and industry updates; suggest fresh content ideas.
• Community & Engagement: Respond to comments and messages, grow follower engagement, and handle basic audience queries professionally.
• Influencers & Partnerships: Identify influencers, creators, communities, and industry bodies for collaborations and co-promotion.
• Website & SEO Support: Assist with blog posts, website content updates, basic SEO (keywords, meta tags), and landing pages.
• Email & WhatsApp Marketing: Help prepare newsletters, email campaigns, and broadcast messages.
• Analytics & Reporting: Track reach, impressions, engagement, clicks, and follower growth; prepare weekly and monthly performance reports with improvement suggestions.
• Lead Generation Support: Create content and campaigns that generate enquiries and pass leads to the sales team.
• Team Support: Assist with photography/videography at events, PR and press material, and other assigned marketing tasks.

Requirements & Tech Stack

• Good understanding of Instagram, Facebook, LinkedIn, and YouTube.
• Familiarity with Canva or similar design tools.
• Basic video editing skills (e.g., CapCut, InShot, Premiere Pro or similar).
• Experience using AI tools such as ChatGPT, Gemini or image/video generators.
• Basic knowledge of SEO, Google Analytics, Meta Business Suite, and LinkedIn analytics.
• Basic photography or videography skills.
• Interest in technology, AI or cybersecurity.

Qualifications

• Pursuing or recently completed a degree in Marketing, Mass Communication, Business Administration, IT, Design, or a related field.
• Strong writing, copywriting, and communication skills in English; Hindi is an advantage.
• Creative mindset with an eye for design, branding, and trending formats.
• Good organizational and time-management skills.
• Willingness to learn, take initiative, and work collaboratively across teams.
• Ability to adapt quickly in a fast-paced startup environment.